Experience Investigators

APRIL 23, 2024

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. Understanding Customer Experience Management (CEM) Let’s start at the beginning.

Net Promoter Score 94

Net Promoter Score CEM CX Customer Experience 94

Zendesk

AUGUST 22, 2023

Evaluating product-market fit helps a business grow—and sustain that growth—by ensuring its products or services align with its customers’ expectations. High Net Promoter Score®: Customers are more likely to recommend your company to their peers when they’re given a great product accompanied by great service.

Net Promoter Score 52

Net Promoter Score Sports Social Media Finance 52

Qualtrics

APRIL 14, 2021

This can lead to longer sales cycles and more resources required to meet customers’ expectations. More complex customer journeys can also lead to lower customer experience scores – Customer experience ratings were higher in B2C customers (65-80%) than B2B customers (on average scoring less than 50%).

B2B 26

B2B Close the Loop CX B2C 26