ClearAction

OCTOBER 4, 2015

How to Make Customer Experience Strategy Integral to Corporate Strategy. Is customer experience management in your company (a) a subset of corporate strategy, (b) unrelated to corporate strategy, or (c) a determinant of corporate strategy? The money comes from customers. Customer Experience Jenga.

CXM 118

CXM Customer Experience CX VOC 118

ClearAction

JANUARY 16, 2016

Listening Overload: Over time, voice-of-the-customer (VoC) managers find themselves measuring more listening posts (surveys for various types of interactions the customer has with the company) and wondering how to get more people in the company engaged in caring about and acting on the customer feedback insights.

Voice of the Customer 54

Voice of the Customer VOC Customer Experience Management Customer Feedback 54

ClearAction

APRIL 3, 2015

To set the stage, HR should view their role in a customer experience context : who are HR’s customers, and what can HR do to support what external customers expect of the company. You must have alignment between your actual candidate experience and your desired customer experience.

Customer Experience 121

Customer Experience VOE Government Scorecard 121

PeopleMetrics

FEBRUARY 25, 2022

This complete introduction to CX will review everything you need to hit the ground running: Customer Experience FAQ. Benefits of Customer Experience. CX Management and High-Impact Customers. The Customer Experience Management Process. How to Improve Your Customer Experience.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

ClearAction

DECEMBER 31, 2017

What is Customer Experience Improvement? That’s really the goal of customer experience management, whereas recommendations, high survey scores, repeat purchases, and so forth are all means to this end. It’s all about longer, more profitable relationships between your company and your customers.

Customer Experience 54

Customer Experience VOC Non-Profits Customer Experience Management 54

ClearAction

FEBRUARY 13, 2023

Even the entertainment and end-to-end fan experience are highly coordinated orchestrations. In businesses, governments, and nonprofits, “winning” is a matter of meeting or exceeding customer expectations. The closer you get to this ratio, the more magnetic your brand becomes for customers, employees, and investors.

Sports 71

Sports Customer Experience Entertainment VOC 71

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. So let’s start!

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

ClearAction

MARCH 20, 2020

Customer-centric voice-of-the-customer respects customers’ inputs by emphasizing cross-functional collaboration in tackling the root causes behind chronic thorny issues. VoC ROI is highest when you’re using it to guide prevention of issue recurrence for all customers. Cash in the Attic. ” Wow!

Voice of the Customer 62

Voice of the Customer VOC Contact Center Technology 62

CX Journey

JUNE 22, 2017

They become the backbone of your customer experience management efforts. Why do you need a customer journey map? Journey maps provide clarity for the entire organization, helping to provide that clear line of sight to customers and ensuring that each employee understands how he impacts the customer experience.

Customer Journey Map 69

Customer Journey Map Voice of the Customer VOC Social Media 69

SurveySensum

JANUARY 9, 2024

Now, to understand and improve customer satisfaction, what metric do businesses measure? These scores provide a quantitative measure of how well a company is meeting customer expectations and, consequently, how successful their customer service interactions are. Here, the customer expresses his frustration with the agent.

VOC 52

VOC Scorecard Construction Customer Satisfaction 52

ClearAction

SEPTEMBER 22, 2022

CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. Complexity : Extra Marketing and Sales staff and effort to make up for churn (in addition to monthly net new customers).

CX 62

CX Sports Non-Profits Touchpoint 62

ClearAction

APRIL 18, 2020

Customers’ share of budget reductions and churn require costly incentives , loyalty programs, and customer success investments to maintain market share. Accordingly, mature customer experience management can reduce business risk. This is the source of customer experience annuities.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Close the Loop 62

ClearAction

SEPTEMBER 27, 2018

Use voice-of-the-customer to help your talent in every role to understand customers’ expectations. Understand Customers’ Realities : Is your voice-of-the-customer (VoC) approach designed to make your whole company smarter than your competition about your customers’ realities? If not, re-design it!

Business Growth 74

Business Growth Non-Profits Sports Innovation 74

ClearAction

JULY 23, 2023

This means that your councils and/or your CXM core team will facilitate customer understanding company-wide. It means every group will receive ongoing information about customers’ expectations versus their realities (e.g. perceptions and experiences) and how they can help close that gap.

Government 62

Government B2B CXM Customer Experience 62

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. So let’s start!

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60

Lumoa

JANUARY 19, 2023

Current state mapping helps organizations pinpoint where they are currently failing to meet customer expectations, as well as any areas that could benefit from further optimization. This type of mapping is useful for pinpointing gaps in customer service and uncovering areas of improvement.

Net Promoter Score 88

Net Promoter Score Customer Experience NPS Start-ups 88

eglobalis

AUGUST 19, 2024

Value Enhancement Score (VES) assesses how well a product or service meets customer needs and enhances their value. This metric helps companies align their offerings with customer expectations and drive long-term loyalty. How Listening to Your Customers Can Fuel the Change You Need, FastCompany, [link]. Eglobalis, [link].

NPS 465

NPS Net Promoter Score VOC Actionable Insights 465

PeopleMetrics

JUNE 29, 2020

In my last blog post , I wrote about how to build a VoC program depending on the maturity of your current program. Given the changes in customer expectations across all industries brought about by COVID-19, it is now essential that you rethink your VoC program with a “beginners mind.”. These open-ends are gold.

VOC 120

VOC CEM NPS Business Administration 120

PeopleMetrics

JANUARY 24, 2022

All customers being treated the same – in CX programs, customers are often treated equally despite clear evidence that some customers contribute more and their expectations are different. This leads me to the future of PeopleMetrics – helping companies better understand and retain their high-impact customers.

CX 90

CX Artificial Intelligence B2B Text Analytics 90

InteractionMetrics

MARCH 20, 2025

In this guide, well walk you through our favorite customer experience platforms that deliver on these promises in 2025 so you can boost loyalty, and build trust. Closed-loop systems : The best customer experience management software lets teams assign tasks, automate follow-ups, and resolve customer inquiries fast.

CX 52

CX Social Media Contact Center Compliance 52

ClearAction

JUNE 22, 2017

B2B Customer Journey Maps: New Wisdom Lynn Hunsaker. Business-to-business customer experience managers have some advantages: mountains of customer comments on-hand, account managers who practically live with their customer contacts, and executives who want to see substantive improvements in customer experience.

Customer Journey Map 73

Customer Journey Map B2B Outlook VOC 73