Customer Expectations Customer Feedback Direct Marketing 
Zendesk
FEBRUARY 14, 2022
In a business world where customer expectations are perpetually evolving, the customer experience plays an outsize role in whether a company succeeds or fails. This goes far beyond customer service, though that certainly plays a part in the customer experience. The redesign and digitization of customer journeys.
Gainsight
SEPTEMBER 5, 2019
It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.
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