ECXO

AUGUST 19, 2024

Continual refinement ensures that customer needs are met more efficiently, leading to increased loyalty and satisfaction. Forrester reports that businesses prioritizing CX experimentation see notable gains in customer loyalty and satisfaction. The ECXO is an open access CX Professional Business Network.

Customer Experience 369

Customer Experience Customer Journey Map Net Promoter Score B2B 369

ECXO

FEBRUARY 3, 2025

Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack Introduction In the fast-paced world of sales, one thing is clear: the customer experience can make or break your success. Frustrated, the customer takes to Twitter or Google Reviews to vent, warning others about the poor service.

Sales 266

Sales Customer Experience E-commerce Start-ups 266

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. In the end, why do we talk so much about NPS?

NPS 461

NPS Customer Feedback Net Promoter Score B2C 461

eglobalis

MARCH 13, 2025

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. At the same time, B2B customer expectations have risen. Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences.

CX 238

CX CX Transformation B2B B2C 238

ECXO

JULY 10, 2024

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric.

Sentiment Analysis 374

Sentiment Analysis Customer Feedback NPS Net Promoter Score 374

ECXO

OCTOBER 23, 2024

Customer Service + AI = Customer Success 3.0 In the current extremely competitive (and sometimes even aggressive) market landscape, in which the power of the purchasing decision is in the hands of the customers and that quality and agility have become a given, organizations strive to provide exceptional customer experiences.

AI 207

AI Customer Service Sentiment Analysis Predictive Analytics 207

ECXO

JULY 26, 2023

Our focus in this article is on leveraging real-time customer data to provide richer, meaningful end-to-end customer experiences at every touchpoint. Brands have unprecedented access to customer data and digital footprints. This is at odds with customer expectations. Why now, and why in real time?

Predictive Analytics 296

Predictive Analytics Education CX Touchpoint 296

Aquire

DECEMBER 16, 2021

Customer loyalty taps into who we are — a central part of our humanity is our desire to build connections, after all. Customers want to be able to trust brands and feel comfortable in doing business with them. And companies themselves simply wouldn’t exist without loyal customers helping them grow and thrive.

Customer Loyalty 98

Customer Loyalty Social Media Omnichannel Customer Journey Map 98

ECXO

MAY 16, 2024

The key here is to explain the context of each employee’s purpose, demonstrating how their work directly affects the customer experience and bridges the gap between customer expectations and actual delivery. Each employee’s contribution is crucial for the overall customer experience, directly or indirectly affecting it.

Touchpoint 207

Touchpoint Customer Journey Map Education CX 207

Lumoa

FEBRUARY 9, 2023

B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Aquire

JULY 26, 2021

You need a mix of marketing strategies and innovative customer loyalty programs if you want to satisfy customers, increase customer engagement, and boost conversions. In recent years, customer loyalty programs have changed drastically, going digital, getting more effective, and offering unique experiences.

Customer Loyalty 98

Customer Loyalty Social Media Artificial Intelligence Innovation 98

ECXO

APRIL 10, 2024

This concept can be applied to customer experience as well. When a business can align all its touchpoints – from product design to customer service to after-sales support – in a way that resonates with the customers’ emotional frequencies, it creates a coherent customer experience.

CX 334

CX Customer Experience Social Media Sentiment Analysis 334

Beyond Philosophy

FEBRUARY 5, 2015

Every function delivering experience is ‘closed-loop’, maintaining balance between customer expectations and what is actually executed. Exemplars of branded customer experience also understand that there is a ‘journey’ for customers in relationships with preferred companies.

CEM 156

CEM Customer Experience B2C Customer Loyalty 156

SurveySensum

AUGUST 19, 2024

This is one of the customer touchpoint examples where the brand engaged with Mike to remind and or understand why he abandoned the cart. This interaction at this touchpoint in Mike’s customer journey prompted him to become a customer from just a mere visitor. What are Customer Touchpoints?

Touchpoint 52

Touchpoint Social Media Invoicing Text Analytics 52

Shep Hyken

AUGUST 27, 2021

When a customer suffers a negative experience, he will stick to a business for less than a year and will start looking for other options. It is very tough to find out what customers expect from a business these days. In fact, he can contribute up to 14 times than a dissatisfied customer. New leads to loyal customers .

Customer Experience 136

Customer Experience Finance Touchpoint Customer Satisfaction 136

SurveySensum

FEBRUARY 13, 2025

How can you convert these unhappy customers into brand advocates or encourage your promoters to do positive word of mouth and bring referrals? How can you increase your customer base, revenue, and customer loyalty ? Are you capturing feedback at all the relevant touchpoints/customer interactions handled by multiple teams?

Net Promoter Score 52

Net Promoter Score NPS Close the Loop Sentiment Analysis 52

ECXO

AUGUST 21, 2024

Successful customer experience organizations excel because they listen to their customers, understand their needs, and act accordingly. They learn from feedback, adapt, and continually improve their services to meet and exceed customer expectations. This teaches us the importance of balance. 3.

CX 156

CX Social Media Touchpoint Predictive Analytics 156

Hodusoft

JANUARY 30, 2025

An omnichannel contact center solution empowers businesses to meet these expectations by unifying all communication channels into a single platform, ensuring consistent interactions and personalized support at every touchpoint. This data helps businesses optimize strategies, identify trends, and deliver superior customer service.

Contact Center 52

Contact Center Omnichannel Social Media Retail 52

Bill Quiseng

JUNE 14, 2023

Once every week throughout June, I offer each one of the Three Principles to Build Customer Loyalty. QUI Takeaway: Customers pay for their experience, not your product or service. Customers seek the best emotional value in their experience, not your logically reasonable price, product, or service. This is a QUI concept.

Customer Loyalty 109

Customer Loyalty Touchpoint Customer Expectations CX 109

SurveySensum

DECEMBER 4, 2024

This CX metric has the ability to gauge customer loyalty and predict business growth. Using NPS in finance industry can get to the heart of why customers would or wouldn’t recommend them to others. Check out the following points to get a better idea of why customer loyalty is essential for banks and other financial services.

NPS 52

NPS Net Promoter Score Close the Loop Customer Loyalty 52

Hodusoft

AUGUST 17, 2022

The omnichannel approach refers to a cross-channel strategy for customer support that provides an integrated experience to form better customer relationships across various touchpoints of the customer journey over traditional and digital channels. There are elements of marketing at play in omnichannel customer service.

Omnichannel 98

Omnichannel Customer Service Contact Center Touchpoint 98

Ameyo Callversations

MARCH 31, 2022

Statistically, 86% of the customers prefer to pay more for an improved customer experience. Therefore, not having a strategy to fulfill your customers’ expectations might deter growing your business. Simply put, the impression that you create of your brand to your customer is defined as customer experience.

Customer Experience 122

Customer Experience Artificial Intelligence Omnichannel Social Media 122

SurveySensum

APRIL 28, 2023

And to ensure that you are effectively measuring and improving customer loyalty, NPS is the right metric for it! Many businesses use NPS as a tool to measure and improve customer loyalty. But how effective is NPS in customer service? And how does it work? Let’s explore this in detail. This sounds good!

NPS 52

NPS Customer Loyalty Customer Service Net Promoter Score 52

Retently

OCTOBER 23, 2024

Yet, with plenty of options available just a click away, customers expect far more than just a simple transactional relationship. Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction.

Retail 109

Retail CX NPS Touchpoint 109

Aquire

JULY 23, 2021

Although this online approach has made shopping easier for consumers, it has also brought unique problems for ecommerce companies — like website optimization and service over multiple digital touchpoints. All of these touchpoints need to be unified. Online retailers with loyalty programs are 88% more profitable than those without.

Manufacturing 98

Manufacturing Retail Omnichannel Touchpoint 98

Retently

MARCH 14, 2023

Contrariwise, NPS surveys are usually employed for internal purposes, such as measuring customer loyalty, inquiring about satisfaction following specific interactions, identifying areas for improvement, and tracking changes in customer satisfaction over time. That makes the NPS survey a tool with strong predictive potential.

NPS 135

NPS Net Promoter Score Customer Satisfaction Customer Feedback 135

Fonolo

MAY 23, 2023

Customer service is all about meeting and exceeding customer expectations. But did you know that hyper-personalization in the contact center is one of the best ways to delight your customers? Customers want to feel seen. Contact center managers know this implicitly.

Contact Center 106

Contact Center Machine Learning Social Media Artificial Intelligence 106

Retently

MARCH 17, 2025

Heres how they break down: Weekly Reports The Whats Happening Now Report Covers the latest ticket trends, response times, customer complaints, and quick wins. Helps teams react fast to emerging issues in different CX touchpoints (e.g., Tracks customer pain points in real-time. How easy was the experience? Lets break it down.

Actionable Insights 90

Actionable Insights CX NPS Sentiment Analysis 90

Lumoa

FEBRUARY 2, 2023

There are now multiple touchpoints for your customers–websites, apps, and newsletters in addition to your physical space (and they may never even set foot in your store!). Because of this complexity, the retail customer journey must be consistent across all touchpoints (websites, apps, physical space, etc.).

Retail 88

Retail Net Promoter Score Customer Experience CX 88

Lumoa

JANUARY 9, 2018

In my opinion, three things that are essential for CX in 2018 include: Restoring trust – 2017 has seen more examples of organizations continuing to fail to meet basic customer expectations. Find someone to champion customer experience at the c-suite and give them influence and resources to actually get things done”.

CX 133

CX Customer Experience Artificial Intelligence Omnichannel 133

Zendesk

JANUARY 18, 2022

Our research found that 64 percent of business leaders surveyed say customer service has a positive impact on their company’s growth, and 60 percent say it improves customer retention. In a landscape where customers shop with a service-first mindset, companies that deliver excellent CX are primed to swiftly outpace their competitors.

Customer Service 98

Customer Service Outlook Business Growth Customer Loyalty 98

Experience Investigators

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. Understanding Customer Experience Management (CEM) Let’s start at the beginning.

Net Promoter Score 94

Net Promoter Score CEM CX Customer Experience 94

ECXO

SEPTEMBER 30, 2024

This fragmentation can deter customer loyalty and result in negative word-of-mouth. o Increased Customer Churn A poor experience can lead to higher customer churn rates. When expectations set by sales are not met due to internal misalignment, customers may choose to take their business elsewhere.

Sales 156

Sales Customer Experience Innovation Customer Feedback 156

SurveySensum

JULY 11, 2023

Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. But WHY is customer experience so important? That’s customer loyalty.

Customer Experience 83

Customer Experience Touchpoint Customer Retention Net Promoter Score 83

Comm100

FEBRUARY 6, 2023

Enhancing your customer experience is important not just because it will increase customer loyalty and satisfaction but because customers also expect it. Customers typically engage with your brand on different touchpoints. First, customers want it. Second, customers want consistency.

Customer Experience 98

Customer Experience Omnichannel Social Media Touchpoint 98

Zendesk

NOVEMBER 1, 2021

Customer success (CS) teams focus on understanding customers’ goals and helping clients achieve their desired outcomes with a purchased product or service. Meanwhile, customer experience (CX) teams work hard to provide great experiences at every single touchpoint, from discovery to purchase and beyond.

Customer Experience 98

Customer Experience Net Promoter Score Touchpoint CRM 98

InteractionMetrics

MARCH 13, 2025

We provide comprehensive text analysis services that include sentiment analysis to deliver actionable insights you can use to improve the customer experience. Strengthened brand loyalty , by identifying satisfied customers and encouraging them to become active promoters of your brand.

Sentiment Analysis 52

Sentiment Analysis Customer Experience Machine Learning Social Media 52