ECXO

AUGUST 12, 2024

Similarly, in regions like Latin America (LATAM), North America (NAM), and Europe, the Middle East, and Africa (EMEA), tailored MarTech strategies are proving essential for elevating CX in line with distinct market dynamics and customer expectations. The ECXO is an open access CX Professional Business Network.

Customer Experience 366

Customer Experience Social Media Predictive Analytics Machine Learning 366

ECXO

JULY 29, 2024

This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms. These insights inform the service standards and product offerings that will most effectively meet customer expectations.

Customer Experience 380

Customer Experience Net Promoter Score VOC Government 380

eglobalis

JULY 25, 2024

In contrast, European companies, including those in the UK, tend to focus more on product quality and regulatory compliance, sometimes at the expense of the customer experience. European companies, in contrast, often face challenges in aligning their digital strategies with customer expectations.

Customer Experience 499

Customer Experience Innovation CX Omnichannel 499

eglobalis

MARCH 13, 2025

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. At the same time, B2B customer expectations have risen. Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences.

CX 242

CX CX Transformation B2B B2C 242

ECXO

JULY 10, 2024

The simplicity of NPS fails to capture the complexities of customer relationships and experiences, which are vital for improving satisfaction. Companies like Toyota and Samsung in Asian markets have found that while NPS gives a quick snapshot, it doesn’t delve deeply into changing customer expectations and perceptions.

Sentiment Analysis 374

Sentiment Analysis Customer Feedback NPS Net Promoter Score 374

Intercom, Inc.

JUNE 14, 2022

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. What is customer relationship marketing? .

Customer Relationship Management 118

Customer Relationship Management Customer Relationship CRM Social Media 118

ECXO

OCTOBER 23, 2024

Customer Service + AI = Customer Success 3.0 In the current extremely competitive (and sometimes even aggressive) market landscape, in which the power of the purchasing decision is in the hands of the customers and that quality and agility have become a given, organizations strive to provide exceptional customer experiences.

AI 207

AI Customer Service Sentiment Analysis Predictive Analytics 207

ECXO

JULY 26, 2023

Our focus in this article is on leveraging real-time customer data to provide richer, meaningful end-to-end customer experiences at every touchpoint. Brands have unprecedented access to customer data and digital footprints. This is at odds with customer expectations. Why now, and why in real time?

Predictive Analytics 296

Predictive Analytics Education CX Touchpoint 296

Intercom, Inc.

JULY 28, 2020

Efficiency meant deflecting customer interactions through impersonal forms and “do not reply” emails. Monumental shifts in customer expectations over the last few years mean we can no longer choose between personal experiences and efficiency. Customers now expect both. Customers expect conversational experiences.

Start-ups 290

Start-ups Customer Expectations Business Growth Customer Relationship 290

Retently

MARCH 11, 2025

Bridging the gap between what customers expect and what businesses deliver is the Customer Experience Manager. If you think of ecommerce as a well-oiled machine, the CX Manager is the grease that keeps everything running smoothly between: Customers Understanding their feedback, frustrations, and expectations.

CX 115

CX Customer Experience Net Promoter Score NPS 115

ECXO

APRIL 10, 2024

This concept can be applied to customer experience as well. When a business can align all its touchpoints – from product design to customer service to after-sales support – in a way that resonates with the customers’ emotional frequencies, it creates a coherent customer experience.

CX 334

CX Customer Experience Social Media Sentiment Analysis 334

Intercom, Inc.

OCTOBER 22, 2020

And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. Customer expectations are higher than ever, and this acts as a forcing function, inspiring companies to think about their customers’ entire journey from acquisition to onboarding and support.

CX 218

CX Voice of the Customer Close the Loop Sentiment Analysis 218

Beyond Philosophy

FEBRUARY 5, 2015

Some, through culture, discipline, and purpose have succeeded in creating consistent, positive experiences which are appealing to customers and which customers consider worthy of passing along through informal conversation and recommendation. Most brands and corporations get by on transactional approaches to customer relationships.

CEM 156

CEM Customer Experience B2C Customer Loyalty 156

SurveySensum

AUGUST 19, 2024

This is one of the customer touchpoint examples where the brand engaged with Mike to remind and or understand why he abandoned the cart. This interaction at this touchpoint in Mike’s customer journey prompted him to become a customer from just a mere visitor. What are Customer Touchpoints?

Touchpoint 52

Touchpoint Social Media Invoicing Text Analytics 52

Lumoa

FEBRUARY 9, 2023

B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

ECXO

AUGUST 21, 2024

Successful customer experience organizations excel because they listen to their customers, understand their needs, and act accordingly. They learn from feedback, adapt, and continually improve their services to meet and exceed customer expectations. This teaches us the importance of balance.

CX 156

CX Social Media Touchpoint Predictive Analytics 156

SurveySensum

OCTOBER 2, 2024

Customer Experience Management vs. Customer Relationship Management – What are the Key Differences? Good customer experience goes beyond a transaction — it’s about making your customers feel heard, valued, and understood. But as customer expectations evolve, so do the tools to manage them.

Customer Relationship Management 52

Customer Relationship Management Customer Experience Management Customer Relationship CXM 52

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. Most brands and corporations slide by on fairly macro, passive, and transactional approaches to customer relationships. Michael Lowenstein, Ph.D.,

Touchpoint 144

Touchpoint Sports Customer Relationship Net Promoter Score 144

Hodusoft

JANUARY 30, 2025

An omnichannel contact center solution empowers businesses to meet these expectations by unifying all communication channels into a single platform, ensuring consistent interactions and personalized support at every touchpoint. This data helps businesses optimize strategies, identify trends, and deliver superior customer service.

Contact Center 52

Contact Center Omnichannel Social Media Retail 52

Retently

MARCH 16, 2022

What is the role of Customer Success? SaaS companies were the early adopters of Customer Success, as customer retention started to become a real challenge. The Customer Success Manager (CSM) is thus not a passive role. reduced customer churn. optimized customer touchpoints. building advocacy .

Net Promoter Score 158

Net Promoter Score Customer Retention Customer Relationship NPS 158

Experience Investigators

JANUARY 7, 2025

Customer Touchpoints : Your CX program centers on customer touchpoints, which are every point of interaction with customers (both direct and indirect). Explain how youre looking to build customer personas using the organizations data and ask the data expert about how you can accomplish this effectively.

Customer Experience 52

Customer Experience Customer Journey Map Touchpoint CX 52

Hodusoft

DECEMBER 26, 2024

A study conducted by Microsoft found that 66 percent of customers use at least three different communication channels to contact customer service. Another research by Twilio revealed that 91 percent of customers expect omnichannel communication from organizations. Read on and thank us later! Jackson Brown Jr.

Contact Center 52

Contact Center Omnichannel Social Media Sentiment Analysis 52

SugarCRM

JULY 30, 2024

Meeting those expectations and consistently delivering reliable experiences has become a priority for enterprises across all industries. But how do you keep up with evolving customer behavior, needs, and preferences? Through customer relationship management and CRM tools, to be more exact.

Customer Relationship Management 49

Customer Relationship Management Customer Relationship Predictive Analytics CRM 49

Callminer

FEBRUARY 27, 2019

While the cost of in-person interviews is the highest among all forms of interview, it is still considered to be the most useful form for building trusting customer relationships. Direct VoC data alludes to any touchpoints along the client journey whereby the customer anticipates that the business is listening to them.

Voice of the Customer 174

Voice of the Customer VOC Mystery Shopping Social Media 174

Intercom

DECEMBER 10, 2021

Today, we’re unveiling the results of a new study that explores the impact that the global supply chain crisis is having on holiday shoppers and customer support teams. Customer service reps feel the same. Read more: The custom bot that saved logistics platform Stuart over 2.5k hours per week.

E-commerce 97

E-commerce Retail Touchpoint Manufacturing 97

Gainsight

SEPTEMBER 5, 2022

Customer success (CS) didn’t start out digital but, rather, as a collection of practices to maintain customer relationships after a sale. Organizations felt their way toward a better understanding of their value, learning how to improve implementations and developing new solutions to serve customers as their businesses advanced.

Artificial Intelligence 98

Artificial Intelligence Touchpoint Start-ups AI 98

Hodusoft

AUGUST 17, 2022

The omnichannel approach refers to a cross-channel strategy for customer support that provides an integrated experience to form better customer relationships across various touchpoints of the customer journey over traditional and digital channels. The omnichannel approach generally relates to customer engagement.

Omnichannel 98

Omnichannel Customer Service Contact Center Touchpoint 98

Fonolo

JULY 18, 2019

If you know your customer, you’ll know that consumer expectations have changed radically over the past decade, largely due to the development of new technologies. These five customer service faux pas will not only make your organization seemed outdated, but ultimately harm your customer relationships.

Customer Service 126

Customer Service Social Media Healthcare Touchpoint 126

TeamSupport

JUNE 12, 2024

This speeds up resolution times, and works to ensure that all customer touchpoints are consistent and informed. Support Software Simplification for the Modern Era In the age of technology, customer expectations are higher than ever. So step into the future of customer support with confidence.

Social Media 94

Social Media Touchpoint Customer Satisfaction Technology 94

Retently

OCTOBER 23, 2024

Yet, with plenty of options available just a click away, customers expect far more than just a simple transactional relationship. Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction.

Retail 110

Retail CX NPS Touchpoint 110

ECXO

SEPTEMBER 30, 2024

Training sessions can be designed to foster empathy and a deeper understanding of each team’s role in the customer journey. Utilizing cloud-based collaboration tools and customer relationship management (CRM) systems can streamline communication and ensure that all teams have access to real-time customer data.

Sales 156

Sales Customer Experience Innovation Customer Feedback 156

Retently

MAY 26, 2023

This statistic aligns with consumer expectations, as 72% of them want businesses to understand their interests. Encourage your clients to invest in customer relationships beyond mere transactions and use NPS feedback to tailor communication and offers based on needs and preferences.

Net Promoter Score 134

Net Promoter Score NPS Close the Loop Customer Satisfaction 134

Aquire

JULY 23, 2021

Although this online approach has made shopping easier for consumers, it has also brought unique problems for ecommerce companies — like website optimization and service over multiple digital touchpoints. All of these touchpoints need to be unified. Many companies lack the necessary insight into customer behavior and buying patterns.

Manufacturing 98

Manufacturing Retail Omnichannel Touchpoint 98

SurveySensum

DECEMBER 4, 2024

It asks the customers how likely they are to recommend the company’s products or services to others, typically on a 5 or 11-pointer scale. And an NPS score can be from -100 to 100 and can provide insights into a bank’s overall customer experience. Show customers that their opinions matter and that their feedback leads to change.

NPS 52

NPS Net Promoter Score Close the Loop Customer Loyalty 52

Intercom

AUGUST 23, 2022

Support plays a critical role in customer retention, with 32% of consumers citing bad customer service as the main reason they discontinued business with a brand. Plus, rich data can help you identify problems with your customer experience as a whole, so you can preemptively address them and maintain an experience worth returning for.

Customer Retention 105

Customer Retention Customer Acquisition Touchpoint Education 105

Zendesk

JANUARY 18, 2022

This is likely something your customer service team observes, but it may not be as clear to those with budget authority. Now is a good time to demonstrate to leadership how quality customer service interactions are essential and what ultimately impact a customer relationship most, regardless of how many tickets are processed in a given day.

Customer Service 98

Customer Service Outlook Business Growth Customer Loyalty 98

Lumoa

JANUARY 15, 2024

With that in mind, here are a few best practices for elevating the customer experience with conversational commerce. Identifying Customer Touchpoints Your first step is to identify the various touchpoints where customers engage and interact with your brand. Don’t interact with customers just for the sake of it.

Customer Experience 78

Customer Experience Artificial Intelligence Net Promoter Score Touchpoint 78