Remove Customer Expectations Remove CX Remove Direct Marketing
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4 Tips For Scaling Customer Experience In B2B

Gainsight

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). That’s because B2C CX is typically reactive. Unfortunately, B2B orgs can’t expect to compete in this reactive model. But will they actually?

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SugarConnection: How It’s Unleashing the Power of Customer Experience for Australia and New Zealand

SugarCRM

Customer expectations are changing—but is your company keeping pace? . Recent findings from Forrester show that two-thirds of Australian brands still struggle to deliver outstanding customer experiences. Too often, customer experience (CX) strategies sit siloed in different departments.