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However, what you are gambling on is building this relationship in the long term. These informative podcasts are designed to expand on the psychological ideas behind understanding customer behavior. If you enjoyed this post, you might be interested in the following blogs and podcasts: DO YOU USE THE RIGHT MEASURES FOR YOUR CX?
Leaving the emotions of an experience up to chance is a risky way to gamble with the loyalty of your Customers—particularly when competition is fiercer than ever. You must look at the emotional cues you send Customers in every moment of your experience, both consciously and subconsciously.
It’s not a new approach for Emily — in her previous roles at Procter & Gamble, InterContinental Hotels Group, and Apple, the ethnographic approach to customer feedback has been key to shaping their experience as she looks to understand the emotions behind the actions customers take. Download Reading List.
So it’s pretty natural that more and more customersexpect your organization to become part of the solution. Less interested in traditional jobs The fourth and last characteristic of the Never Normal Customer may seem less related to the subject of CX at first sight, but it has a pretty big impact on your customer experience.
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