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In a business world where customerexpectations are perpetually evolving, the customer experience plays an outsize role in whether a company succeeds or fails. This goes far beyond customer service, though that certainly plays a part in the customer experience.
Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Personalized touchpoint surveys can help prevent “ zombie ” users by providing context around user behaviors. Tip 2: Automate customer interactions.
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