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What Type of Relationship Do Your Customers Expect From You?

Beyond Philosophy

However, what you are gambling on is building this relationship in the long term. The post What Type of Relationship Do Your Customers Expect From You? You are pursuing Relational instead of Transactional, so choose with your eyes open. It means spending time and money. Follow Colin Shaw on Twitter @ColinShaw_CX.

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Watch A Great Emotional Ad That Is Critically Acclaimed

Beyond Philosophy

When you evoke emotions that create a good memory based on the content of your ad, you create Customer Expectations for your experience. These expectations are tied to the emotions they feel when they watch your ad. Also, sometimes fate lends a hand. These brave men and women will always be remembered.

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Stop Making These Mistakes with Your Customer Experience

Beyond Philosophy

Leaving the emotions of an experience up to chance is a risky way to gamble with the loyalty of your Customers—particularly when competition is fiercer than ever. You must look at the emotional cues you send Customers in every moment of your experience, both consciously and subconsciously.

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McDonald’s Super Bowl Ad: I’m Lovin’ It

Beyond Philosophy

4 Actions to Exceed Customer Expectations. Emotional Engagement and Brand Loyalty: Procter and Gamble Gets It…Do You? Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience.

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Make every call count: The evolution of phone support

Intercom

Phone calls have been the bread and butter for support teams for decades, but they can’t singlehandedly meet ever-increasing customer expectations for quick and seamless support. Phone support is expensive, time-consuming, and frankly, just not scalable. That’s why we created Intercom Phone. And it was kinda stressful.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

HubSpot ’s CEO and co-founder Brian Halligan says that conversational relationships – building relationships with customers through personalized, messenger-based experiences – is the answer. Not only does a conversational approach help businesses meet rising customer expectations, it’s also a distinct competitive advantage.

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Dialling it up: The evolution of phone support

Intercom, Inc.

Phone calls have been the bread and butter for support teams for decades, but they can’t singlehandedly meet ever-increasing customer expectations for quick and seamless support. That’s why we created Switch – not to eliminate the option of phone support but to help our customers expand their users’ options.

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