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The clamor on Socialmedia and with my friends and family in England has been, “Have you seen that Sainsbury’s Christmas ad? Sainsbury’s Christmas Ad is appearing in socialmedia feeds around the world. These expectations are tied to the emotions they feel when they watch your ad. It’s great!”.
I know based on socialmedia chatter that my next statement will be unpopular, but I didn’t like the Budweiser ad. I thought they built up a lot of expectation on what a great ad they would show, and this commercial didn’t live up to it. 4 Actions to Exceed CustomerExpectations.
The recent abundance of dis- and misinformation and fake news, combined with the filter bubbles created by socialmedia as well as the hardship of these difficult economic and political times is deeply changing the way we are thinking and communicating with each other. You know, companies like Procter and Gamble, Unilever or McKinsey.
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