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But while computing technology has evolved tremendously in the past few decades, we can’t say the same about phones, or at least about the way we use them in business. We didn’t want to eliminate the option of phone support – calling is still one of the best ways to resolve complex issues – but rather to expand our customers’ options.
HubSpot ’s CEO and co-founder Brian Halligan says that conversational relationships – building relationships with customers through personalized, messenger-based experiences – is the answer. Not only does a conversational approach help businesses meet rising customerexpectations, it’s also a distinct competitive advantage.
But while computing technology has evolved tremendously in the past few decades, we can’t say the same about phones. Phone calls have been the bread and butter for support teams for decades, but they can’t singlehandedly meet ever-increasing customerexpectations for quick and seamless support. Yes, that’s fine.
It’s not a new approach for Emily — in her previous roles at Procter & Gamble, InterContinental Hotels Group, and Apple, the ethnographic approach to customer feedback has been key to shaping their experience as she looks to understand the emotions behind the actions customers take.
Let's delve into why cutting corners on tech support isn't just a bad idea—it's a risky gamble that could cost you more than you'd ever want to bet. Unfortunately, human cloning technology is both morally ambiguous and far away from commercial use.
So it’s pretty natural that more and more customersexpect your organization to become part of the solution. You will need to learn to deal with that in order to convince the customer that you are part of their team. You know, companies like Procter and Gamble, Unilever or McKinsey.
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