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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

HubSpot ’s CEO and co-founder Brian Halligan says that conversational relationships – building relationships with customers through personalized, messenger-based experiences – is the answer. Not only does a conversational approach help businesses meet rising customer expectations, it’s also a distinct competitive advantage.

Gambling 211
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The ‘constant curiosity’ that has shaped some of the world’s most iconic brands

Qualtrics

It’s not a new approach for Emily — in her previous roles at Procter & Gamble, InterContinental Hotels Group, and Apple, the ethnographic approach to customer feedback has been key to shaping their experience as she looks to understand the emotions behind the actions customers take.

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Why Cheaping Out on Tech Support is Hurting Your Business

Helpt

Let's delve into why cutting corners on tech support isn't just a bad idea—it's a risky gamble that could cost you more than you'd ever want to bet. Unfortunately, human cloning technology is both morally ambiguous and far away from commercial use.

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Dialling it up: The evolution of phone support

Intercom, Inc.

But while computing technology has evolved tremendously in the past few decades, we can’t say the same about phones. Phone calls have been the bread and butter for support teams for decades, but they can’t singlehandedly meet ever-increasing customer expectations for quick and seamless support. Yes, that’s fine.

Start-ups 118
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Make every call count: The evolution of phone support

Intercom

But while computing technology has evolved tremendously in the past few decades, we can’t say the same about phones, or at least about the way we use them in business. We didn’t want to eliminate the option of phone support – calling is still one of the best ways to resolve complex issues – but rather to expand our customers’ options.

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The Never Normal Customer

Steven Van Belleghem

So it’s pretty natural that more and more customers expect your organization to become part of the solution. You will need to learn to deal with that in order to convince the customer that you are part of their team. You know, companies like Procter and Gamble, Unilever or McKinsey.

Gambling 109