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For my key example of practical creation of customer advocacy, I’m reprising material on my exposure to lagniappe, and what it can do for any company, irrespective of size, industry, or location. The idea of providing customers with a little extra value has been known for over a century. “We It is Spanish, so they said.” or the world.
When my wife and I visited Southern Louisiana last year about this time, we noticed that a lot of retailers differentiated themselves by doing a little something extra for customers. The idea of providing customers with a little extra value has been known for over a century. It is Spanish, so they said.”
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