Delivering Unique, Attractive (Even Branded) Customer Experience Lagniappe: Any Company Can Do This
Beyond Philosophy
JUNE 7, 2016
The idea of providing customers with a little extra value has been known for over a century. Chip has written that “We are reaching the limits of value-added service (taking what customers expect and adding more). I’d extend the narrower realm of service to all elements of customer experience. It is Spanish, so they said.”
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