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Voice of the Customer (VoC) is a type of market research which aims to better understand current and prospective customers. Essentially, the process of finding the voice of the customer can be done a number of ways, using many different methods. Conduct in-depth customer interviews. SaleMove; Twitter: @salemove.
Brands invest a lot of time, research, and money into developing a brand promise that seeks to meet (and exceed) customerexpectations. An effective brand promise should serve as a North Star that aligns all of an organizations Customer Experience, Operational Experience, User Experience, and Employee Experience objectives.
Brands invest a lot of time, research, and money into developing a brand promise that seeks to meet (and exceed) customerexpectations. An effective brand promise should serve as a North Star that aligns all of an organizations Customer Experience, Operational Experience, User Experience, and Employee Experience objectives.
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