eglobalis

MARCH 13, 2025

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. At the same time, B2B customer expectations have risen. Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences.

CX 222

CX CX Transformation B2B B2C 222

eglobalis

JUNE 27, 2024

Introduction Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.

Customer Experience 422

Customer Experience Net Promoter Score VOC Government 422

ECXO

JULY 29, 2024

These insights inform the service standards and product offerings that will most effectively meet customer expectations. Companies use several methods to gather data and understand their customers: Voice of Customer (VOC) Programs : Capturing customer preferences, experiences, and expectations through direct and indirect feedback.

Customer Experience 380

Customer Experience Net Promoter Score VOC Government 380

Intercom, Inc.

JUNE 22, 2021

Modern customers expect a fluid, digital-first sales experience that feels like a good conversation with someone who understands their needs ”. This change in behavior has placed a demand on sales teams to bring their sales motion into alignment with buyer expectations.

Technology 233

Technology Technology Sales Customer Expectations 233

ECXO

DECEMBER 25, 2024

When businesses focus on giving their customers a fantastic experience, those customers tend to stick around longer, spread the word to their friends, and become loyal advocates. Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant.

Customer Experience 156

Customer Experience Social Media CX E-commerce 156

eglobalis

JULY 31, 2024

By understanding and leveraging MarTech, businesses in this region can achieve unparalleled customer satisfaction, expansion and loyalty. Similarly, the LATAM, NAM and EMEA, with their distinct market dynamics and customer expectations, are greatly benefiing from tailored MarTech strategies to enhance CX.

Customer Experience 378

Customer Experience Social Media Predictive Analytics AI 378

CX Accelerator

AUGUST 19, 2019

what’s required is something that will break down the walls of the CX department allowing everyone in the business to see how the organisation is performing relative to customer expectations and its targets. And this is both as a whole, as well as within specific departments responsible for different parts of the customer journey.

CX 345

CX Customer Journey Map Touchpoint Customer Satisfaction 345

ECXO

AUGUST 19, 2024

Research shows that companies leveraging advanced experimentation techniques see significant enhancements in performance metrics, such as a 20% increase in customer satisfaction and higher sales conversion rates. Refined Customer Journey Mapping : Experimentation is particularly useful for refining customer journey maps.

Customer Experience 368

Customer Experience Customer Journey Map Net Promoter Score B2B 368

ECXO

OCTOBER 23, 2024

Customer Service + AI = Customer Success 3.0 In the current extremely competitive (and sometimes even aggressive) market landscape, in which the power of the purchasing decision is in the hands of the customers and that quality and agility have become a given, organizations strive to provide exceptional customer experiences.

AI 207

AI Customer Service Sentiment Analysis Predictive Analytics 207

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a customer reaches out with a question while they’re on a free trial, is that a support issue or a sales issue? But in order to stay successful in this new landscape, businesses need to run with customer engagement in mind. No pressure.

Business Growth 228

Business Growth Touchpoint Sales Technology 228

ECXO

SEPTEMBER 30, 2024

Harmonizing Success: How Sales Teams Can Collaborate with Internal Teams to Enhance Customer Experience The ongoing conflict between sales teams and internal departments can really mess up the customer experience, leading to mixed-up interactions and disappointed expectations.

Sales 156

Sales Customer Experience Innovation Customer Feedback 156

ECXO

JUNE 15, 2021

It’s not a project that you start and finish nor just about offering great customer service. Customer-centricity results as an outcome offering a great experience to the customer across all touchpoints: from the awareness stage, through the purchasing process and finally through the loyalty process.

Customer Satisfaction 358

Customer Satisfaction B2C Omnichannel CX 358

ECXO

JULY 26, 2023

Our focus in this article is on leveraging real-time customer data to provide richer, meaningful end-to-end customer experiences at every touchpoint. Brands have unprecedented access to customer data and digital footprints. This is at odds with customer expectations. Why now, and why in real time?

Predictive Analytics 296

Predictive Analytics Education CX Touchpoint 296

Retently

NOVEMBER 27, 2024

Measuring Success: Metrics to Monitor Conclusion Did you know that global ecommerce sales are expected to hit a jaw-dropping $8.1 That’s a lot of shopping carts, checkouts, and happy customers! Regularly analyze and adapt your strategies to stay ahead of the competition and meet evolving customer expectations.

Sales 148

Sales Social Media Predictive Analytics Start-ups 148

Retently

MARCH 11, 2025

Bridging the gap between what customers expect and what businesses deliver is the Customer Experience Manager. If you think of ecommerce as a well-oiled machine, the CX Manager is the grease that keeps everything running smoothly between: Customers Understanding their feedback, frustrations, and expectations.

CX 115

CX Customer Experience Net Promoter Score NPS 115

ECXO

MAY 16, 2024

The key here is to explain the context of each employee’s purpose, demonstrating how their work directly affects the customer experience and bridges the gap between customer expectations and actual delivery. Each employee’s contribution is crucial for the overall customer experience, directly or indirectly affecting it.

Touchpoint 207

Touchpoint Customer Journey Map Education CX 207

CX Accelerator

AUGUST 19, 2019

what’s required is something that will break down the walls of the CX department allowing everyone in the business to see how the organisation is performing relative to customer expectations and its targets. And this is both as a whole, as well as within specific departments responsible for different parts of the customer journey.

CX 182

CX Customer Journey Map Touchpoint VOC 182

CX Accelerator

AUGUST 19, 2019

what’s required is something that will break down the walls of the CX department allowing everyone in the business to see how the organisation is performing relative to customer expectations and its targets. And this is both as a whole, as well as within specific departments responsible for different parts of the customer journey.

CX 182

CX Customer Journey Map Touchpoint VOC 182

ECXO

OCTOBER 7, 2024

In my work, I ensure that this information is shared so that we are all looking in the same direction in terms of customer expectations. 3. Design Seamless Customer Journeys: Mapping out and optimizing the customer journey is a critical task. Making sure that I am better than my old self is a big focus of mine.

Customer Experience 373

Customer Experience CX Innovation Artificial Intelligence 373

ECXO

APRIL 10, 2024

This concept can be applied to customer experience as well. When a business can align all its touchpoints – from product design to customer service to after-sales support – in a way that resonates with the customers’ emotional frequencies, it creates a coherent customer experience.

CX 334

CX Customer Experience Social Media Sentiment Analysis 334

CX Accelerator

OCTOBER 7, 2019

Begin with identifying and mapping your company’s major touchpoints and performing a gap analysis. And, with a deeper customer understanding, develop a framework linking experiences to business outcomes. However, most employees do not hear much about customers’ realities, experiences, and expectations.

CX 261

CX Customer Experience Non-Profits Contact Center 261

Intercom, Inc.

DECEMBER 10, 2020

On the other hand, customer success is proactive. It contextualizes user behavior to provide an in-depth understanding of how to improve the customer experience, while managing customer expectations. If a company has lots of small customers, then managing those touchpoints can become challenging as you scale.

B2B 223

B2B Outlook Sales Touchpoint 223

SurveySensum

AUGUST 19, 2024

This is one of the customer touchpoint examples where the brand engaged with Mike to remind and or understand why he abandoned the cart. This interaction at this touchpoint in Mike’s customer journey prompted him to become a customer from just a mere visitor. What are Customer Touchpoints?

Touchpoint 52

Touchpoint Social Media Invoicing Text Analytics 52

Intercom, Inc.

DECEMBER 8, 2020

Modern customers expect quick, personal, and effective service. To provide this, you must understand how your customer experience stacks up against these expectations. Taking this transparent approach to customer service can help you foster trust and advocacy among users. Customer satisfaction.

Customer Satisfaction 211

Customer Satisfaction Customer Expectations Machine Learning Start-ups 211

Lumoa

FEBRUARY 9, 2023

B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

SurveySensum

OCTOBER 29, 2024

It’s no secret that your contact center is the first line of defense with your customers – making it the most important touchpoint in the customer journey. Also, 88% of customers say that a good customer service experience is what makes them more likely to make another purchase from the brand.

Contact Center 52

Contact Center Text Analytics Sentiment Analysis Machine Learning 52

CX Accelerator

OCTOBER 7, 2019

Begin with identifying and mapping your company’s major touchpoints and performing a gap analysis. And, with a deeper customer understanding, develop a framework linking experiences to business outcomes. However, most employees do not hear much about customers’ realities, experiences, and expectations.

CX 182

CX Customer Experience Non-Profits Contact Center 182

CX Accelerator

OCTOBER 7, 2019

Begin with identifying and mapping your company’s major touchpoints and performing a gap analysis. And, with a deeper customer understanding, develop a framework linking experiences to business outcomes. However, most employees do not hear much about customers’ realities, experiences, and expectations.

CX 182

CX Customer Experience Non-Profits Contact Center 182

Experience Investigators

JANUARY 7, 2025

Customer Touchpoints : Your CX program centers on customer touchpoints, which are every point of interaction with customers (both direct and indirect). Critique my existing customer personas based on the data Ive shared.

Customer Experience 52

Customer Experience Customer Journey Map Touchpoint CX 52

Ameyo Callversations

JANUARY 19, 2022

A modern contact center is a primary location that shapes both inbound and outbound communications with customers using various customer engagement channels and strategies; however, its success totally relies on meeting and exceeding customer expectations. Lesser Touchpoints, More Effectiveness. – Vox Media.

Contact Center 105

Contact Center Touchpoint Social Media Customer Expectations 105

Callminer

FEBRUARY 27, 2019

Choose a customer survey methodology that aligns with your brand. 6. .” — Jeffrey Mack, Director of Marketing at SaleMove, What is Voice of the Customer and Why Does it Matter?, Assess the data under the lens of potential sales opportunities. Sometimes customers will catch you off guard. SaleMove; Twitter: @salemove.

Voice of the Customer 174

Voice of the Customer VOC Mystery Shopping Social Media 174

Ameyo Callversations

MARCH 31, 2022

Statistically, 86% of the customers prefer to pay more for an improved customer experience. Therefore, not having a strategy to fulfill your customers’ expectations might deter growing your business. Simply put, the impression that you create of your brand to your customer is defined as customer experience.

Customer Experience 122

Customer Experience Artificial Intelligence Omnichannel Social Media 122

Totango

NOVEMBER 12, 2019

As you can see from the customer’s perspective, the attention you offer after a sale is completed is just as important as the attention you show during the sales process. This makes the sales to customer success handoff a critical moment that can determine whether or not you retain a customer.

Sales 60

Sales Touchpoint Customer Expectations Customer Journey Map 60

Retently

MARCH 16, 2022

SaaS companies were the early adopters of Customer Success, as customer retention started to become a real challenge. Reducing customer churn , expanding customer relationships post-sale and focusing on the delivered value became the top priorities, which led to the need of a new customer management practice. .

Net Promoter Score 157

Net Promoter Score Customer Retention Customer Relationship NPS 157

Lightico

NOVEMBER 4, 2021

What happens when you take dramatically changing customer expectations spurred by emerging Insurtech challengers, major factors reshaping the Life and Annuity (L&A) market , and add the impact of the coronavirus pandemic? Are insurer’s current L&A sales and claims passing or failing these moments of truth with their customers?

Sales 52

Sales Touchpoint Start-ups Customer Expectations 52

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To understand customers, the effective enterprise needs to think in human, emotional terms. Companies need to focus on the touchpoints which are most influential.

Touchpoint 144

Touchpoint Sports Customer Relationship Net Promoter Score 144

Lumoa

AUGUST 3, 2021

As we see the business world shifting towards a more remote and digital landscape, the communication between customers and service employees is playing a more pivotal role in customer experience due to the lack of opportunity for face-to-face interactions. How to transform the experience by looking at customer journeys 1.

Customer Experience 97

Customer Experience Customer Journey Map Touchpoint Start-ups 97