Remove Customer Expectations Remove Technology Remove Touchpoint
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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

This process is particularly powerful in sectors with high trust requirements, such as technology and cybersecurity. Leverage Technology as an Enabler, not a Solution While technology is essential in today’s CX strategies, it should be viewed as an enabler that enhances—rather than replaces—human-centric interactions.

CX 522
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership. Another key aspect of strategy is prioritization.

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May the Customer Experience (CX) Force be with you!

ECXO

To improve customer experience, companies must first understand their customers’ unique journeys, pain points, and goals. Consider mapping out a Customer Journey Map to identify touchpoints where your brand can offer support, resolve issues, or provide value.

CX 296
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B2B CX – Strategy & Business Alignment

ECXO

Why CX Needs to Be Aligned with Business Strategy CX directly impacts revenue Companies with superior CX achieve higher customer lifetime value (CLV) , lower churn , and increased cross-sell and upsell opportunities. Identify which customer touchpoints are most critical to revenue generation, retention, and operational efficiency.

B2B 310
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Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

eglobalis

While these were once essential for building a basic understanding of CX, they no longer offer the flexibility needed to handle the complexities and continuous evolution of modern businesses and customer expectations. For example, customer expectations in retail differ vastly from those in the healthcare or tech industries.

Education 471
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Why Europe and the UK Are Always Behind the USA in Customer Experience

eglobalis

In contrast, European companies, including those in the UK, tend to focus more on product quality and regulatory compliance, sometimes at the expense of the customer experience. Digital transformation in the USA is driven by substantial investments in technology, allowing companies to innovate and meet evolving customer demands swiftly.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This article delves into the top ten MarTech solutions, that significantly improve CX outcomes.