Remove Customer Experience Management Remove Customer Experience Maturity Model Remove CXM
article thumbnail

Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Instead, present sentiment in terms of customer lifetime value, or at least as a percentage of current revenue or profit. Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort.

VOC 71
article thumbnail

Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Instead, present sentiment in terms of customer lifetime value, or at least as a percentage of current revenue or profit. Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort.

VOC 54