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Forrester’s CustomerExperience Council 2017 member survey shows that 79% of all respondents believe that measuring customerexperience is a top priority. Market research shows that the CustomerExperienceManagement (CEM) market is estimated to grow from USD 5.06 Billion in 2016 USD 13.18
Text analytics helps in understanding the feedback. What is text analytics, or text mining, and why is it so relevant in the context of customerfeedback analytics? Text analytics includes a set of techniques that structure information arriving in text format— in this case, free text customerfeedback. Learn More.
Similar is the case with customer-centric businesses. If you keep your customers satisfied, they will keep coming back to you and can even refer you to others. And according to HubSpot , customer-centricorganizations that focus more on satisfaction are 60% more profitable than others.
A substantial 65% of businesses prioritize investing in solutions that measure customer satisfaction and loyalty as part of achieving the number three contact center priority: increasing voice of the customer strategy. Other key investments include the good old customerfeedback survey.
After writing my book, Listen or Die , which outlined 40 lessons that turns customerfeedback into gold, I often got the question: "what are the small handful of strategies that provide the biggest impact or provide the most insight on driving CX excellence?". Customerfeedback should NOT be anonymous. Here they are!
The more important question is this: “As an organization, what can we do today to put the customer first?”. And to really make this really real, each employee at a customer-centricorganization should ask themselves this question: “What can I do today to create a better customerexperience for our customer?”.
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