ClearAction

JUNE 18, 2016

Understanding Business-to-Business Purchase Decisions for Customer Experience Management Lynn Hunsaker. Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? Or it may start with a deep-dive into your sales force’s mental database.

Customer Experience Management 54

Customer Experience Management VOC Customer Experience B2B 54

Experience Investigators

DECEMBER 10, 2024

Customer experience management, or CXM, is the process of understanding and managing your customers interactions with your brand to create positive experiences at every touchpoint. Customer journey mapping is a crucial process to identify your customer touchpoints.

CX 52

CX Customer Experience Touchpoint CXM 52

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. By leveraging customer experience design, businesses can create customer experiences that drive customer loyalty and business growth.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Experience Investigators

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? Personas are often used in marketing and sales efforts, and those names apply to those types of personas.

Customer Journey Map 136

Customer Journey Map B2B B2C CX 136

ClearAction

MAY 28, 2015

A: Brands tend to use customer surveys as a barometer or a report card, hopefully with good news for their public relations department or to increase their Net Promoter ratings, showing how many customers would “recommend” the company. Brands will be pushing harder on the customer experience manager to show business results.

Customer Experience 110

Customer Experience Social Media Customer Experience Management Customer Journey Map 110

CX Journey

SEPTEMBER 23, 2014

What''s the difference between a customer experience lifecycle map and a customer journey map? I''ll start with the customer experience lifecycle map. The lifecycle map shows the phases of the customer''s relationship with your company. Literally. with the company.

Customer Journey Map 72

Customer Journey Map Touchpoint Sales Customer Experience 72

ClearAction

DECEMBER 16, 2017

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? From the ClearAction Business-to-Business Customer Experience Management Benchmarking Study.

B2B 86

B2B CXM Customer Experience Customer Experience Management 86

Lumoa

AUGUST 3, 2021

Journey maps help maintain a customer-centric mindset by listing out all the places a customer will interact with your business. By matching up journey maps with operational data, you can tackle pain points while also uncovering opportunities to delight customers.

Customer Experience 97

Customer Experience Customer Journey Map Touchpoint Start-ups 97

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. For more information, check " What is the customer journey and why does it matter to your business " by SurveyMonkey.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

Lumoa

MARCH 12, 2023

The purpose of a CX platform is to create a big-picture, comprehensive view of the customer journey. Say a customer contacts your support team because they run into a problem. Another customer reaches out to your sales team to get a demo. A third customer sends you a LinkedIn message to ask about your pricing.

Customer Experience 78

Customer Experience Customer Journey Map Sentiment Analysis NPS 78

ClearAction

DECEMBER 11, 2018

The necessity and logic of doing this was highlighted in a recent presentation by Hootsuite’s Vice President of Customer, Kirsty Traill. She pointed out that Marketing Communications is unfortunately the typical focus of customer journey maps and customer-centric marketing. This drives improvement in scores.

Customer Experience 71

Customer Experience Customer Journey Map Close the Loop Gaming 71

Lumoa

SEPTEMBER 16, 2020

It is one of the most important and valuable sources of information that you’ll need to properly engage your customers. Example of a customer journey map (Image source) The customer journey is a map that shows how a customer goes from their initial awareness of your product to an eventual conversion.

Customer Service 78

Customer Service Customer Journey Map Artificial Intelligence Start-ups 78

Lumoa

JANUARY 7, 2021

With 34% of businesses now implementing customer journey mapping, it’s becoming even more important to understand how to measure it. Using customer surveys is the most common way to gather feedback from your customers throughout the customer journey.

Touchpoint 78

Touchpoint Customer Journey Map Social Media Text Analytics 78

SurveySensum

JULY 14, 2020

With over 20 years’ of extensive work experience across the Big 4 Assurance & Consulting Companies, plus Two Major Telecom companies in Indonesia, Rudy Dalimunthe is currently working with Indonesia’s #1 E-Commerce company, Tokopedia. LinkedIn : [link]. Website : [link]. Website : [link]. based AIM stock listed company.

Customer Experience 132

Customer Experience CX E-commerce Social Media 132

ClearAction

OCTOBER 2, 2017

Think of customer experience management as a flow (not pillars!). Adapt this verbal technique to the way you present voice-of-the-customer. It’s also useful for internal management of customer experience tied to external customers’ priorities. Then say it.

Customer Experience 78

Customer Experience Voice of the Customer Customer Journey Map Sports 78

ClearAction

NOVEMBER 14, 2017

What’s unique in business-to-business customer experience is the extensive interactions between the customer and supplier companies for a long time after the initial purchase. Proactively managing potential obstacles of repurchase is the most cost-effective and sure way to retain customers and grow their business with you.

Touchpoint 59

Touchpoint B2B Customer Experience Customer Journey Map 59

ClearAction

DECEMBER 31, 2015

Business-to-Business Customer Experience Advice Highlights. Business-to-business customer experience management has certain complexities and advantages that need to be well understood by practitioners and vendors alike. Business-to-Business Customer Experience. Advice This Past Year. Highlights.

Customer Experience 54

Customer Experience Net Promoter Score Voice of the Customer B2B 54

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. For more information, check " What is the customer journey and why does it matter to your business " by SurveyMonkey.

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60

ClearAction

NOVEMBER 7, 2017

Picture this: in deciding whether to rebuy from your company, the customer’s general manager and purchasing agent are neutral, the end-users are supportive, the safety department gives their approval, but the facilities manager rejects it. Your company loses the sale. Image licensed to ClearAction by Shutterstock. .

Voice of the Customer 109

Voice of the Customer B2B VOC Customer Journey Map 109

Lumoa

APRIL 28, 2024

If you are still not convinced and are looking for arguments for your new software purchase, here are three statistics to prove why CX platforms can significantly affect your business: Increased Customer Lifetime Value : Customers are 2.4 times more likely to stick with a brand when their problems are solved quickly.

Sentiment Analysis 78

Sentiment Analysis Compliance AI Social Media 78

CX Journey

JUNE 22, 2017

They describe what customers are doing, thinking, and feeling at each step in the journey. They become the backbone of your customer experience management efforts. Why do you need a customer journey map? They’re not linear either, nor are they static. CRM data, and more.

Customer Journey Map 58

Customer Journey Map Voice of the Customer VOC Social Media 58

ClearAction

AUGUST 21, 2016

A: Brands tend to use customer surveys as a barometer or a report card, hopefully with good news for their public relations department or to increase their Net Promoter ratings, showing how many customers would “recommend” the brand. Brands will be pushing harder on the customer experience manager to show business results.

Customer Experience 54

Customer Experience Social Media Customer Journey Map B2C 54

Experience Investigators

JANUARY 23, 2024

That means charting a course for JUST “mobile-first” is a short-sighted way to serve all customers. Start with your customer’s journey, then determine what channels need better attention and design to serve them. Related: Customer Journey Mapping: Real-World Examples & Use Cases 3.

Customer Experience 52

Customer Experience Close the Loop Customer Journey Map Omnichannel 52

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers.

Government 62

Government B2B CXM Customer Experience 62

Lumoa

JUNE 9, 2020

Know your customers goals If you’re trying to provide an excellent eCommerce customer experience, you need to understand what your buyers are trying to accomplish and what their preferred way to get there is. One of the best ways is to create a company-wide customer journey map.

Customer Experience 78

Customer Experience Customer Feedback Manufacturing Start-ups 78

SurveySensum

SEPTEMBER 18, 2024

How To Deliver Omnichannel Customer Experience? To deliver an omnichannel experience to your customers you need to take care of three things – customer journey mapping , data integration, and the right tools and software. So, let’s see how to create this for your brand.

Omnichannel 52

Omnichannel Customer Experience Social Media Touchpoint 52

SurveySensum

JANUARY 20, 2021

Be it the Customer Experience Manager in a big company, or a Product Head or Sales Head or Marketing Head in a small company. . In the next episode ‘ Chapter 3: Define your Customer Journey’ , we are talking about what a customer journey map is and why it is important. Stay Tuned!

VOC 52

VOC Sentiment Analysis Social Media B2C 52

Experience Investigators

AUGUST 9, 2022

.” It’s a real source of pain for customer insights teams, customer care organizations, and leaders throughout an organization who have the desire to drive more customer-centric decisions but are given no tools, resources, or support to do so. That’s why Customer Experience Management is so critical.

CX 52

CX Net Promoter Score CXM Customer Journey Map 52

SurveySensum

SEPTEMBER 23, 2024

It is important to think of customer experience tools as a reliable guide that will assist you in efficiently gathering customer feedback and easily adjusting your strategies for sales, marketing, and customer retention. SurveySensum Want a crystal ball to know what’s on your customers’ minds?

CX 52

CX Customer Experience Social Media Text Analytics 52

Lumoa

JULY 21, 2022

Telecom Customer Journey and Experience Management Explained. Before delving any deeper, let’s take a moment to define telecom customer experience management (CEM or CXM) and how brands in this industry have historically performed. This is a red flag because these customers have several touchpoints.

Customer Experience 88

Customer Experience CXM CEM Net Promoter Score 88

ClearAction

JUNE 22, 2017

B2B Customer Journey Maps: New Wisdom Lynn Hunsaker. Business-to-business customer experience managers have some advantages: mountains of customer comments on-hand, account managers who practically live with their customer contacts, and executives who want to see substantive improvements in customer experience.

Customer Journey Map 73

Customer Journey Map B2B Outlook VOC 73

ClearAction

AUGUST 13, 2019

“Customer experience professionals often strive to fix everything for every single customer,” observed Diane Magers, formerly with Office of the Customer at AT&T. “At At another company, the sales reps were using the same service model, services set and pricing structure for everyone,” Magers recalls.

Customer Experience 48

Customer Experience Non-Profits Customer Journey Map Customer Expectations 48