PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. CRMs tell you what is happening (prospect & customer contact information, what they bought, when they bought it, how much was spent, size of their company, etc.); Talk to David.

CEM 84

CEM CRM Customer Relationship Management VOC 84

ClearAction

NOVEMBER 5, 2017

Customer Experience Vision Silos Dictate Value Lynn Hunsaker. Does your vision for customer experience match your customers’ vision? If yes, then you’re on your way to customer-centricity, and the growth touted by customer experience management. Customer Experience Vision Dictates Value.

Customer Experience 69

Customer Experience Net Promoter Score VOC Finance 69

PeopleMetrics

JANUARY 10, 2018

Customer Experience programs have become “table stakes” for enterprises looking to reduce customer churn and increase revenues through customer referrals and promoting their brand through word of mouth and social media posts. A central element of a true Customer Experience Management (CEM) program is “closing the loop”.

CEM 73

CEM Close the Loop Text Analytics Social Media 73

PeopleMetrics

MAY 16, 2018

A faster and cheaper alternative that offers enduring value is to invite your customers to audit your quality system for themselves utilizing Customer Experience Management (CEM) software – a robust platform to create, distribute and analyze surveys yourself. Print this article.

Customer Satisfaction 48

Customer Satisfaction CEM Customer Experience Finance 48

Customer Experience Matrix

SEPTEMBER 20, 2006

“Customer Experience Management” meets the two key requirements for a successful buzzword: it’s impressive (10 syllables!) My own definition, “understand and improve how you treat your customers,” fails on both counts.) Maybe that’s as close to full-scope Customer Experience Management as a CRM vendor can get.

CRM 48

CRM Finance Gaming Customer Experience Management 48

ClearAction

APRIL 29, 2020

In a related article, CEO’s Guide to Growth through Customer-Centered Management , the following definitions are recommended: Customer Experience is customers’ realities compared to their expectations [in selecting, getting and using a solution toward a capability they seek (i.e. job-to-be-done)].

Customer Experience 71

Customer Experience CX Legal Customer Experience Management 71

SugarCRM

NOVEMBER 11, 2020

That’s how your sales and customer relationship management work when you don’t have the right tools. Here are five reasons you want CRM analytical capability in your customer relationship manager software. CRM analytics help you understand the true value of each customer in your list.

CRM 49

CRM B2B Customer Relationship Management B2C 49