Remove Customer Experience Management Remove Customer Relationship Remove Direct Marketing
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Customer Experience Management Is Really Brand Management (and that's a good thing)

Customer Experience Matrix

Marketers who do have direct customer relationships have been less obsessed with brands, although they still acknowledge their importance. (At At the risk of confusing things, I’m going to refer to marketers with a direct customer relationship as ā€œrelationship marketersā€.

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When ā€˜Push’ Marketing Goes Too Far

Beyond Philosophy

and, while some carriers are taking precautions to protect their customers from text message advertising, so far neither the direct marketing industry nor the federal government has been able to control this form of spam. Ultimately, it’s what makes any customer relationship management effort worthy of going viral.