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The APAC region, known for its rapid technological advancements and tech adoption as its diverse markets, presents unique opportunities and challenges in the realm of customerexperience. By understanding and leveraging MarTech, businesses in this region can achieve unparalleled customersatisfaction, expansion and loyalty.
Obviously, the more positive these customerexperiences are, the more likely you are to capture customers’ hearts and minds. Ideally, this results in loyal customers, increased customersatisfaction, referrals, and reduced customer churn. Why should customerexperience be considered important?
(Harvard Business Review) Customer expectation in the United States has held steady for the last decade, while customersatisfaction has deteriorated. To reverse this trend, many companies are now strategically leveraging all parts of their organizations to offer customer-centric approaches to increase customersatisfaction.
With over 20 years’ of extensive work experience across the Big 4 Assurance & Consulting Companies, plus Two Major Telecom companies in Indonesia, Rudy Dalimunthe is currently working with Indonesia’s #1 E-Commerce company, Tokopedia. Lynn Hunsaker – CXPA Board, CustomerExperience Leader, Trainer, Author .
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