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Why I created the $CXM Coin

Steven Van Belleghem

I decided to create the $CXM coin, a coin for the entire Customer Experience Management community. CXM, a community coin for the CXM professional. But I would love to open this up to the entire $CXM community to look for interesting use cases. Set up specific CXM communities where knowledge is shared.

CXM 98
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Breaking Down Silos for Customer Experience Management

ClearAction

Breaking Down Silos for Customer Experience Management. Since customers see their experience as a horizontal series of steps (journey), are silos of experts across the company negatively affecting customer experience? Coordinate Managers of Customer Experience.

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MarTech-Driven Transformation: Navigating the Future of Customer Experience

ECXO

This holistic understanding allows for highly targeted marketing messages and personalized interactions, significantly improving the overall customer experience.

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State of Business-to-Business Customer Experience Management

ClearAction

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? High-Touch in B2B Customer Experience. Trendy Customer Experience Management.

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Customer Experience Management Defined: How is it Different From CX?

Experience Investigators

When leaders say this, what they really mean is, “We’re just getting started with customer experience management.” ” What is Customer Experience Management? CXM is what happens inside the organization in order to deliver an intentional customer experience.

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Exploring the Elusive ROI of Customer Experience Management

ClearAction

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one. Most likely, yes.

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CXM Best Practices Symposium

Doing CX Right

Customer Experience Management (CXM) is not just a hot topic in small to big size companies but also at universities too. I had the opportunity to speak at Michigan State University CXM Best Practices Symposium. I shared practical customer experience takeaways and how to’s.

CXM 52