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Breaking Down Silos for Customer Experience Management

ClearAction

Breaking Down Silos for Customer Experience Management. Since customers see their experience as a horizontal series of steps (journey), are silos of experts across the company negatively affecting customer experience? For retailers, customer experience more than the store and the people.

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How to Make Customer Experience Strategy Integral to Corporate Strategy

ClearAction

How to Make Customer Experience Strategy Integral to Corporate Strategy. Is customer experience management in your company (a) a subset of corporate strategy, (b) unrelated to corporate strategy, or (c) a determinant of corporate strategy? The money comes from customers. Why do companies succeed?

CXM 118
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B2B Customer Experience: Do This, Not That

ClearAction

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? This series of monthly B2B CX articles explores the nuances of business customer experience.

B2B 86
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Customer Experience for the Future: Context is King

ClearAction

Customer experience excellence as context for every job means that it is always top-of-mind as the primary basis for the way we do our jobs. But this may not be the most appropriate definition of customer experience management. On the manufacturing line, my job is to produce product according to our deadlines.”. “In

CXM 83
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Are you getting the most out of your product insights? Here are 19 use cases.

Sprinklr

Top attributes: Identify top attributes loved by customers, and why. Low performing attributes: Identify the attributes that are most disliked by customers. Quality issues: Identify quality issues early and rectify them at the manufacturing level.

CXM 111
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Customer Experience for the Future — Key #1: Context is King

ClearAction

Customer experience excellence as context for every job means that it is always top-of-mind as the primary basis for the way we do our jobs. But this may not be the most appropriate definition of customer experience management. On the manufacturing line, my job is to produce product according to our deadlines.”. “In

CXM 71
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The beginner’s guide to competitive benchmarking and how to get started

Sprinklr

Competitive benchmarking is not a new concept; in fact, Xerox first began the practice in 1979 to analyze unit production costs in manufacturing operations. You can be more efficient by monitoring, measuring, and marketing in a single, unified customer experience management (Unified-CXM) platform.