Customer Experience Matrix

JANUARY 5, 2007

(At the risk of confusing things, I’m going to refer to marketers with a direct customer relationship as “relationship marketers”. This seems the least painful alternative—“customer marketers” is too broad and “direct marketers” means something else.)

Customer Experience Management 48

Customer Experience Management Customer Experience Direct Marketing Customer Relationship 48

Customer Experience Matrix

APRIL 11, 2007

A direct marketing client pointed out to me recently that it can be very difficult to set up tests in operational systems. Direct marketers have always prided themselves on their ability to test what they do, in pointed contrast to the barely measurable results of conventional media. There is no small irony in this.

Direct Marketing 48

Direct Marketing Start-ups Customer Experience Management Customer Experience 48

Beyond Philosophy

JUNE 23, 2015

and, while some carriers are taking precautions to protect their customers from text message advertising, so far neither the direct marketing industry nor the federal government has been able to control this form of spam. Wireless text messaging is widely used in the U.S.;

E-commerce 98

E-commerce Retail Customer Acquisition Government 98

Customer Experience Matrix

JANUARY 4, 2007

Now they had to find a way to measure the impact of those mass media, both so they could continue to justify buying it (because, deep down, they knew it was providing some value) and so they could include it when they analyze return on all marketing investments. Both of these factors lead in the same direction.

Invoicing 48

Invoicing Direct Marketing Retail Gaming 48