ClearAction

DECEMBER 14, 2017

Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. In essence, customer experience is what makes the world go around! Co-innovation — joint product development efforts with customers.

CRM 59

CRM CEM Non-Profits Customer Experience 59

ClearAction

JULY 3, 2017

My view: The more holistic your practices of customer experience (CX) management, the more value you create for customers, employees, and shareholders. Proactive Engagement through Data Governance. “In Original title: Making Transformational Changes through B2B Customer Experience Management.

Customer Experience 66

Customer Experience Net Promoter Score Government Manufacturing 66

ClearAction

DECEMBER 31, 2015

Highlights of Customer Experience Strategy Advice. Over the past year, I’ve written quite a bit about customer experience management strategy, including a six-part series about keys to success in the future. ” Customer Experience Governance: Do This, Not That.

Customer Experience 63

Customer Experience Sports Government Customer Experience Management 63

ClearAction

AUGUST 16, 2016

There’s really no way to separate customers, as our ultimate funders, from any other business strategy. This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM). The steering wheel represents the CXM organization and governance.

CXM 67

CXM Customer Experience VOC Sports 67

ClearAction

OCTOBER 25, 2015

In truth, it boils down to making your company irresistible to customers and prospects. That can’t happen by virtue of asking more questions, incenting more purchases, enticing referrals, and other typical customer experience management practices. B2B Customer Experience: Do This, Not That. Carpe diem!

Customer Experience 88

Customer Experience Customer Experience Management Outlook Customer Journey Map 88

ClearAction

AUGUST 21, 2016

Temporary upticks in revenue are possible without it, yet optimization of customer lifetime value requires it. When day-to-day work of employees in every functional area incorporates customers’ expectations and when everyone perceives personal consequences for aligning their work with customers’ expectations.

Customer Experience 54

Customer Experience VOC CXM Voice of the Customer 54

ClearAction

SEPTEMBER 29, 2016

ClearAction and Marketing Future Forum help you center your business on customers, to accelerate and sustain growth. ClearAction is a customer experience management consultancy specializing in company-wide collaboration to resolve and prevent the thorniest drags on customer experience excellence and ROI.

CXM 66

CXM CX Customer Experience B2C 66

CX Journey

AUGUST 1, 2018

Image courtesy of Pixabay In this two-part series, I'll outline how to stand up a team of CX Champions to activate your customer experience transformation efforts. Do you have a governance structure in place for your customer experience transformation efforts? If not, it’s time to get that done!

CX 36

CX Government Voice of the Employee Customer Experience 36

Taylor Reach Group

APRIL 25, 2018

Whether it’s the latest in technology and bot platforms, in depth case studies from major brands, ad agency experience, the latest tips and tricks from developers or chatbots 101, we searched high and low for the best in the business of bots. Customer Experience Management 2018 – May 29 – 30, Sydney, Australia.

Contact Center 62

Contact Center Customer Experience Artificial Intelligence Government 62

CX Journey

NOVEMBER 10, 2015

This analysis might include creating a feedback map that charts the various sources of customer data, i.e., direct, indirect, attitudinal, and behavioral, also underway. Governance : Governance is about both oversight and execution. Your governance structure will outline and define people, roles, and responsibilities.

Government 64

Government Customer Journey Map Social Media Voice of the Customer 64

Fonolo

JANUARY 14, 2020

Not only has technology changed the way we interact with customers, but it’s also massively changed the way we communicate with our peers within the industry. There are more customer experience management blogs and articles than ever before — not to mention the growing libraries of video and interactive content.

Customer Service 136

Customer Service Contact Center Social Media CX 136

ClearAction

APRIL 3, 2015

Answering the question "How does our org structure best serve our customers?" CX governance structure: what does the company need, according to the organization and customers? Improve customer experience by eliminating CX functional boundaries. Related articles: 4 Customer Centric Culture Building Blocks.

Customer Experience 121

Customer Experience VOE Scorecard Government 121

ClearAction

NOVEMBER 21, 2015

Reality is that the customer experience journey or lifecycle is horizontal, fluid, and continuous across a company's various departments and processes. Most companies relinquish customer experience management to the customer-facing functions. That way the feedback is about the customer.

Customer Experience 67

Customer Experience Customer Experience Management Sports Government 67

ClearAction

DECEMBER 15, 2015

Company growth is the ultimate reason for customer experience management, and companies that drive organic growth are more likely to thrive in the future. Momentum is an essential aspect of customer experience strategy and governance.

Customer Experience 63

Customer Experience Customer Experience Management CXM Construction 63

Experience Investigators

AUGUST 9, 2022

Customer experience is so ill-defined in general that it’s easy to think the tools in the CX toolkit are enough to say “we’re doing CX.” That’s why Customer Experience Management is so critical. What is CX Management (CXM)? We define it as three things: A mindset. A strategy.

CX 52

CX Net Promoter Score CXM Customer Journey Map 52

SurveySensum

JULY 14, 2020

He has 25 years of experience on the leading edge of digital transformation, social, and marketing strategy and has previously worked at American Express, Prudential Financial, USAA, and Forrester Research in senior roles. Chad Horenfeldt – Director of Customer Success at Kustomer. LinkedIn : [link] /. Website : [link].

Customer Experience 132

Customer Experience CX E-commerce Social Media 132

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Customer Centricity Customer centricity refers to customer-oriented culture in the company. So let’s start!

Net Promoter Score 107

Net Promoter Score Customer Experience B2C CEM 107

CX Journey

OCTOBER 7, 2014

There are a lot of components to consider as you dive in, from executive buy-in to organizational alignment to governance and more. Clearly, you cannot begin a voice of the customer initiative without first understanding who your customers are. Understand the Customer Who are your customers?

VOC 65

VOC Customer Journey Map Touchpoint Government 65

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Customer Centricity Customer centricity refers to customer-oriented culture in the company. So let’s start!

Net Promoter Score 60

Net Promoter Score Customer Experience B2C CEM 60

Intercom, Inc.

FEBRUARY 25, 2021

I’ve spent about 30 years in this customer experience profession, starting back in the early nineties at JD Power and Associates, and spent much of the last 25 to 30 years on the corporate side, either working for the voice of the customer platform vendors or running their consulting services organizations.

Customer Experience 211

Customer Experience CX Start-ups Close the Loop 211

Steven Van Belleghem

APRIL 6, 2020

Nienke is a Customer Experience Management expert and an international keynote speaker. For me, the question of Corona’s impact on customer experience has two lenses. First, the outside-in perspective, that of customer perception. A trend that I foresee is a shift in voice of the customer programs.

E-commerce 52

E-commerce Customer Experience Start-ups Innovation 52

Lumoa

OCTOBER 31, 2018

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies , we’re changing the way businesses see their customers. Successful organizations will drive deep, orchestrated transformation rather than just fixing customer issues or tracing scores.

CX 60

CX Customer Experience Machine Learning Artificial Intelligence 60

PeopleMetrics

OCTOBER 25, 2017

Customers hold more decision power than ever in an era where information about any company’s products and services is just a mobile search away. Where does the Voice of the Customer (VoC) land in the priorities for your company’s overall strategy? Your last customer’s experience could be their last.

CEM 122

CEM Customer Experience VOC Scorecard 122