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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

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How to Leverage Your ISO 9001 Customer Satisfaction Survey to Build an Enduring Customer Experience Program

PeopleMetrics

A faster and cheaper alternative that offers enduring value is to invite your customers to audit your quality system for themselves utilizing Customer Experience Management (CEM) software – a robust platform to create, distribute and analyze surveys yourself. Print this article.

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Presidential Executive Fellow Rosetta Lue Joins Taylor Reach Group to lead Public Sector Practice

Taylor Reach Group

Prior to relocating to Washington, DC, Rosetta was appointed Chief Customer Service Officer for 5th largest city in the U.S., Philadelphia, Pennsylvania and launched the internationally renowned and multi-awarded Philly311 Contact Center Operations.

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Startling Revelation! Tell More Jokes To Get Ahead in Business

Beyond Philosophy

According to a study conducted by the Harvard and University of Pennsylvania business schools, using humor effectively can actually bolster your status at work. In our Customer Experience Management Training , we use stories of truly horrendous customer experiences to get them laughing while also absorbing a key concept.

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6 Best Practices for Managing Volunteer Experience Programs for the Nonprofit Sector

PeopleMetrics

Customer Experience programs have become “table stakes” for enterprises looking to reduce customer churn and increase revenues through customer referrals and promoting their brand through word of mouth and social media posts. A central element of a true Customer Experience Management (CEM) program is “closing the loop”.

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SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

Simply contact PeopleMetrics at connect@peoplemetrics.com and one of our Customer Experience Managers will lead you through the process: 1. Salesforce , HubSpot or Microsoft Dynamics ) to build a list of end-users across your entire customer landscape. How to get started? Don’t overcomplicate it. Leverage your CRM (i.e.

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5 Simple Ways to Conquer “Closed Loop” Feedback

Qualtrics

Depending on your business or how and where your customers share feedback, it may be more appropriate to close the loop at or near where they provided feedback in the first place. Don’t underestimate the power of a one-on-one conversation with a customer as a follow-up to feedback. Have a conversation.