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This can slow your strategy and create missed opportunities to gain market share and grow your customer base. Manual data collection. The volume and complexity of unstructureddata is growing exponentially and brings new challenges. Colton Wright is a Product Marketing Manager at Sprinklr and is based in Austin, TX.
Social suites platforms are designed just for this purpose. Your social suites strategy can easily become disconnected by data silos and point solutions, with different teams engaging with customers in different ways. Your unified social suites strategy should: Capture actionable consumer insights.
But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. Meanwhile, new channels are popping up all the time, and the volume of unstructureddata from these sources continues to grow and grow. Get the Product Insights Playbook.
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