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Leading CustomerExperience as a Team Sport Lynn Hunsaker Author Lynn Hunsaker at Super Bowl LVII stadium 2023 Leading customerexperience as a team sport is essential because every player in your enterprise helps or hinders customerexperience performance. It makes your CX team indispensable.
how the customer is doing. how to support customers’ goals. customers’ consequences. all customers. Customer comments are. customers’ behavior/ratings. VoC action plan progress. VoC action plan progress. are by customer or by department. Voc action. touch-points.
Traditional HR roles – hiring, development, recognition — can be of greater value to the company when they are managed within the context of the company’s CX goals. You must have alignment between your actual candidate experience and your desired customerexperience. Customers First, or Employees First ?
If that’s making you feel concerned about your own retention levels, you should start collecting, analyzing, and acting on Voice of the Customer (VoC) data. Because it’s one of the best ways to increase customer satisfaction and trust in your brand. How Do You Define Voice of the Customer?
There’s really no way to separate customers, as our ultimate funders, from any other business strategy. This acknowledgement may shine a new light on what we really should be doing in customerexperiencemanagement (CXM). Robust processes and tools are necessary for strategic action on VoC data.
Another interesting thing about this list of obvious CX excellence needs is it’s not necessarily in the average customerexperiencemanager’s scope of control or influence. Similar disagreement would occur with the idea that your employee experience equals HR’s resolution of your complaints.
What’s the point of customerexperiencemanagement, ultimately? To maximize value to customers, employees, partners, and investors. How can customerexperiencemanagement achieve this? Here are some examples to inspire your submission to the CX Team Sport Awards. How is value maximized?
Set the Example for 360-Degree Collaboration : In team sports, it starts with the coach’s tone, words, body language, and follow-through. Every manager bears the responsibility to provide customerexperience excellence context to what they communicate verbally and non-verbally. If not, re-design it!
CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. This is why, in both bad and good times, experiencemanagement is pressured to generate revenue.
The future of customerexperience (CX) is sure to be influenced by artificial intelligence, digitalization, the sharing economy, generational preferences, cross-pollinated expectations and much more. This conclusion is reinforced by Temkin Groups’ annual Voice of the Customer (VoC) Maturity study.
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