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Access to advanced artificial intelligence (AI) on a unified customerexperiencemanagement (Unified-CXM) platform. At any given instance, this AI engine processes millions of unstructured and structureddata points ingested from myriads of channels and software applications.
Actionability is also, as we believe, one of the essential aspects of customerexperiencemanagement. How do you take action on customerexperience? Listen to your customers. By leveraging customerexperience design, businesses can create customerexperiences that drive customer loyalty and business growth.
To remind you a bit of what it is and what it does, text analytics uses transforms unstructured text into structureddata that’s actually useful for business decisions. Plus, their commitment to being a one-stop-shop for customerexperiencemanagement? That’s the cherry on top.
Text analytics includes a set of techniques that structure information arriving in text format— in this case, free text customer feedback. The purpose is to convert unstructured text into meaningful structureddata to support business analysis and decision making. Topic analysis reveals topics that are most talked about.
The question then becomes this: how do we make sense out of these unstructured comments from customers? Unlike structureddata, which are easy to display graphically or in tables, each piece of unstructured data is different—unique to each customer who took the time to provide it.
In this webinar, we built on our recent webinar featuring Forrester Research Inc., – “Standing on the Shoulder of Giants” which analyzed the “secret sauce” of highly successful Voice of the Customer programs. identified some of the future trends that will drive these best practices forward in 2017 and beyond.
Actionability is also, as we believe, one of the essential aspects of customerexperiencemanagement. How to take actions on customerexperience? Listen to your customers. The purpose is to convert unstructured text into meaningful structureddata to support business analysis and decision making.
Structures may be more flat and cross-functional, with employees wearing multiple hats and some of them also dedicating only half of their time to customerexperience initiatives. Here’s an example of how a startup’s customerexperience department might be structured.
Actionability is also, as we believe, one of the essential aspects of customerexperiencemanagement. How to take actions on customerexperience? Listen to your customers. The purpose is to convert unstructured text into meaningful structureddata to support business analysis and decision making.
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