Customer Experience Maturity Model Customer Survey CXM 
ClearAction
FEBRUARY 27, 2017
Emphasis on a survey index score focuses execs’ attention on what the customer is doing for the company rather than what the company is doing for the customer. Instead, present sentiment in terms of customer lifetime value, or at least as a percentage of current revenue or profit. You get what you aim for.
ClearAction
FEBRUARY 27, 2017
Emphasis on a survey index score focuses execs’ attention on what the customer is doing for the company rather than what the company is doing for the customer. Instead, present sentiment in terms of customer lifetime value, or at least as a percentage of current revenue or profit. You get what you aim for.
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