Remove Customer Experience Maturity Model Remove Customer Survey Remove Technology
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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Emphasis on a survey index score focuses execs’ attention on what the customer is doing for the company rather than what the company is doing for the customer. Their charter is to solicit and report feedback from customers. 4 root causes: You get what you measure. You get what you aim for. You get what you empower.

VOC 71
article thumbnail

Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Emphasis on a survey index score focuses execs’ attention on what the customer is doing for the company rather than what the company is doing for the customer. Their charter is to solicit and report feedback from customers. 4 root causes: You get what you measure. You get what you aim for. You get what you empower.

VOC 54