Remove Customer Experience Maturity Model Remove CXM Remove VOC
article thumbnail

Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. So why is it that two-thirds of VoC programs aren’t making a difference? What’s broken? You get what you ask for.

VOC 71
article thumbnail

Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. So why is it that two-thirds of VoC programs aren’t making a difference? What’s broken? You get what you ask for.

VOC 54