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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

Procter & Gamble learned the lesson that getting the habit wrong could mean the difference between fail and success of a product launch. When launching Febreeze initially they targeted people with odour problems at their homes.

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Watch A Great Emotional Ad That Is Critically Acclaimed

Beyond Philosophy

It is essential that you connect your Customer Experience to these ads, and sustain this emotional experience for Customers. Sainsbury’s Christmas ad is an excellent example of using emotions to create a connection and brand promise with Customers, an essential first step to an excellent Customer Experience.

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Thriving in Customer Experience on a Tight Budget

ClearAction

Thriving in Customer Experience on a Tight Budget Lynn Hunsaker. Customer experience management on a tight budget can still achieve great progress. You can make a vital impact even when customers are experiencing difficulties and use of technologies must be scaled back. Compelling Action.

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Customer Experience Articles

ClearAction

Customer Experience Articles. Customer experience articles. Tools, techniques, and case studies catalyze your customer experience management success. Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs.

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Why Men & Women Remember Things Differently

Beyond Philosophy

There are experiences designed all the time that are gender specific. So why not in a Customer Experience as well? The Peak End Rule is that people judge their experience by how they felt at its most intense moment and the end of it, and they forget the other parts over time. What do you think?

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