Customer Experience Customer Experience Maturity Model Customer Survey 
ClearAction
FEBRUARY 27, 2017
Emphasis on a survey index score focuses execs’ attention on what the customer is doing for the company rather than what the company is doing for the customer. Only 4% of of Voice of the Customer (VoC) programs are transforming customer experience. 4 root causes: You get what you measure.
ClearAction
FEBRUARY 27, 2017
Emphasis on a survey index score focuses execs’ attention on what the customer is doing for the company rather than what the company is doing for the customer. Only 4% of of Voice of the Customer (VoC) programs are transforming customer experience. 4 root causes: You get what you measure.
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