Customer Experience Customer Journey Map Direct Marketing 
Aquire
JUNE 7, 2021
To stand out from the competition, you need to create content that positions your product as the best fit for your customers’ needs. How to improve your customer journey with product-led content. Start by aggregating the contact points you have with your customers. What about a purchase?
Customer Bliss
JULY 12, 2016
In this episode, I’m talking with Dave Mingle, the General Director of Global Customer Experience Execution and Planning for General Motors. First, they needed to evaluate and establish the need for embedding customer experience. General Motors gets 100,000s of customer feedback points — surveys, etc.
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