eglobalis

OCTOBER 21, 2024

Understanding when to adapt or deviate from these practices is crucial for long-term customer trust and operational efficiency. Impact of Ignoring Negative Feedback: A High-Stakes Gamble Ignoring complaints can have significant consequences.

Social Media 505

Social Media B2B Sentiment Analysis B2C 505

Beyond Philosophy

MARCH 28, 2016

There is a hidden experience every Customer has with you. If you haven’t uncovered what it is, then you are probably making a huge mistake with your Customer Experience. When it comes to having a great Customer Experience, all organizations have made mistakes. Chances are, you are making more than one.

Customer Experience 113

Customer Experience Gambling CEM Start-ups 113

Beyond Philosophy

NOVEMBER 11, 2014

Procter & Gamble learned the lesson that getting the habit wrong could mean the difference between fail and success of a product launch. When launching Febreeze initially they targeted people with odour problems at their homes.

Net Promoter Score 167

Net Promoter Score CEM Gambling Social Media 167

Beyond Philosophy

NOVEMBER 19, 2014

It is essential that you connect your Customer Experience to these ads, and sustain this emotional experience for Customers. Sainsbury’s Christmas ad is an excellent example of using emotions to create a connection and brand promise with Customers, an essential first step to an excellent Customer Experience.

Net Promoter Score 125

Net Promoter Score Social Media Gambling Customer Loyalty 125

1 to 1

JUNE 25, 2014

The parody publication published an image two weeks ago of a man lying face down in a parking lot with the caption, "A Procter & Gamble marketing team attaches a tracking collar to an incapacitated head-of-household specimen.". Customer Engagement Customer Experience Customer Loyalty Customer Strategy Marketing homepage'

Gambling 40

Gambling Customer Loyalty Gaming Customer Experience 40

Gainsight

NOVEMBER 18, 2019

After months trying to convince colleagues, “Let’s do it right this time,” finally, everyone agrees to invest in a cross-functional B2B customer experience effort. Post-it notes are everywhere, laying out our customer journey map. We have so many silos touching the customer. We’ve all been there. You’re right to worry.

B2B 9

B2B Customer Journey Map Gambling Touchpoint 9

Qualtrics

MAY 9, 2019

Aside from being the pioneers of experience management, one thing they all have in common is Emily Chang, the SVP of Marketing for Starbucks. She has built a career at the world’s most iconic brands, shaping the experience for billions of customers. Want to learn more about creating great customer experiences?

Gambling 36

Gambling Retail Start-ups CX 36