Customer Experience Customer Loyalty Management Consulting 
Beyond Philosophy
OCTOBER 2, 2021
In this episode we explore the five rules that absolutely build customer loyalty. These rules help you design an experience that creates those emotional bonds and the loyal customers that come with them. Key Ideas to Improve your Customer Experience. Customer Experience Information & Resources.
Beyond Philosophy
DECEMBER 8, 2023
While they were delighted with their repeat business, which they attributed to customer loyalty , a closer look at the repeat business statistics painted a different picture. What I observed wasn’t a steadfast commitment from their customers; rather, it appeared to be inertia. How can we help?
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SurveySensum
JULY 14, 2020
The Super-Heroes of Customer Experience are here! Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. They have not only brought new perspectives on the table but have redefined the customer experience exceptionally!
Heart of the Customer
OCTOBER 28, 2021
The Cynefin framework, developed more than 20 years ago by researcher and management consultant David Snowden, remains a solid context for strategic decision-making. The framework defines five states: Simple (aka Obvious, Clear) […].
Beyond Philosophy
MAY 22, 2021
Inspired by the article “ Firing a Bad Customer in 2021 ” by Fred Reichheld, prolific author on customer loyalty and inventor of the Net Promoter Score (NPS), we discuss why you should fire some customers, how you should attempt to manage the situation, and how to go about it once you decide that a customer needs to go.
Beyond Philosophy
OCTOBER 1, 2022
Memories are essential to experiences. Memory is also essential to customer loyalty and retention. Nobel-Prize-Winning economist Professor Daniel Kahneman explained it all to me ten years ago and I never forgot: customers don’t choose between experiences; they choose between the memories of an experience.
Beyond Philosophy
DECEMBER 5, 2020
Ignoring emotion in your Customer Experience strategy is a big mistake and one you can’t afford to make. Emotions are a significant influence on customer behavior with implications for your customer retention, customer loyalty, and, perhaps most importantly, customer-driven growth.
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