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My colleague Professor Ryan Hamilton of Emory University and my co-author and co-host for The Intuitive Customer used to be afraid of shark attacks. It seems reasonable until you learn he lived in Ohio. So, what does that mean for your CustomerExperience? Customers like to feel like they know what they are getting.
Whenever this is surfaced, it’s useful to ask some relevant questions with regard to ultimate enterprise value, particularly the employee experience vis-à-vis the customerexperience. What takes precedence, employees or customers? Which came first, cowboys or saloons? Chickens or eggs? Satisfaction Is Almost Irrelevant.
Want to know the secret to customer retention? I grew up on a farm in Ohio and, as a young girl, had many horses over the years. said they stopped doing business with a company due to poor customerexperience. Know your customers. Remember that the employee experience drives the customerexperience.
The Ohio Manufacturing Institute recognizes five major stakeholders in organizations. In order of importance they are: customers, owners, managers, employees, and community. Without products, and customers who buy them, there is no company. But that's not the topic of this post. Fred Reichheld You don't build a business.
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