ECXO

MARCH 6, 2025

How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership. Leadership Commitment and Vision Leading a customer experience transformation starts at the top.

CX Transformation 339

CX Transformation B2B CX Government 339

ECXO

JULY 29, 2024

Designing and Rolling Out a Global Customer Experience Strategy Introduction Delivering exceptional customer experience (CX) is essential for any successful business. This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights.

Customer Experience 380

Customer Experience Net Promoter Score VOC Government 380

ECXO

AUGUST 19, 2024

Customer Experience Experimentation: Your Final Frontier Introduction Customer Experience (CX) is a critical battleground in today’s competitive market. Forrester reports that businesses prioritizing CX experimentation see notable gains in customer loyalty and satisfaction.

Customer Experience 369

Customer Experience Customer Journey Map Net Promoter Score B2B 369

ECXO

MARCH 3, 2025

posts header on Linkedin and ECXO One Journey to Rule Them All: What Frodo Can Teach Us About Customer Experience Since I was a teenager, Ive been a huge fan of epic fantasy. After all, creating a great customer experience is a lot like an adventure through Middle-earth. Sound familiar?

Customer Experience 156

Customer Experience Actionable Insights Touchpoint CX 156

eglobalis

MARCH 13, 2025

How to Win Leadership Commitment This article was originally published in part at [link] Introduction Customer Experience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes. At the same time, B2B customer expectations have risen.

CX 258

CX CX Transformation B2B B2C 258

eglobalis

SEPTEMBER 5, 2024

To achieve this, businesses must go beyond traditional, siloed approaches and explore both Customer Success (CS) and Customer Experience (CX) metrics. Combining these perspectives offers a holistic view that drives growth, reduces churn, and fosters deeper customer loyalty.

Net Promoter Score 458

Net Promoter Score CX NPS VOC 458

ECXO

APRIL 10, 2024

Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience This time we will explore the fascinating connection between Quantum Physics and Customer Experience. The state of a customer’s satisfaction or dissatisfaction can instantly influence the state of the business.

CX 334

CX Customer Experience Social Media Sentiment Analysis 334

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn.

NPS 490

NPS Customer Feedback Net Promoter Score B2C 490

eglobalis

OCTOBER 1, 2024

This team should be responsible for ensuring alignment on company goals, customer experience, and operational priorities. A practical example is creating a steering committee that includes representatives from marketing, sales, customer service, IT, finance, and operations.

CX 478

CX Finance Customer Journey Map Innovation 478

ECXO

JULY 10, 2024

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric.

Sentiment Analysis 374

Sentiment Analysis Customer Feedback NPS Net Promoter Score 374

ECXO

OCTOBER 23, 2024

Customer Service + AI = Customer Success 3.0 In the current extremely competitive (and sometimes even aggressive) market landscape, in which the power of the purchasing decision is in the hands of the customers and that quality and agility have become a given, organizations strive to provide exceptional customer experiences.

AI 207

AI Customer Service Sentiment Analysis Predictive Analytics 207

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Hodusoft

NOVEMBER 27, 2024

Building Customer Loyalty: Insights and Best Practices for Transforming Your Business For every business, customer loyalty matters a lot. That’s because it’s just not viable for a business to start a venture, sell only one product once to every customer, and stay afloat for long.

Customer Loyalty 52

Customer Loyalty Contact Center E-commerce Omnichannel 52

ECXO

AUGUST 12, 2024

The Essence of Digital Product Design Digital product design involves the creation and refinement of digital interfaces and experiences that fulfill user needs while providing a seamless and enjoyable experience. Consistency: A consistent design language across all platforms and touchpoints builds trust and brand recognition.

CX 395

CX E-commerce Legal B2C 395

ECXO

NOVEMBER 16, 2023

Article originally posted at: [link] How AI and GenAI Are Shaking the Status Quo in Customer Experience (CX) As you know, the potential for artificial intelligence and generative artificial intelligence (GenAI) to transform every part of customer experience, and everything surrounding us, is electrifying.

AI 194

AI CX Customer Experience Artificial Intelligence 194

C3Centricity

MAY 30, 2023

If you haven’t already heard, AI is the key to winning customer loyalty today! As the digital revolution transforms the business landscape, customers demand more from their interactions with companies.

Customer Loyalty 118

Customer Loyalty AI Touchpoint Customer Satisfaction 118

Beyond Philosophy

FEBRUARY 5, 2015

They understand that delivering on the tangible and functional elements of value are just table stakes, and that connecting, and having an emotionally-based relationship with customers are keys to leveraging loyalty, advocacy, and brand-bonding behavior. They market, and create experiences, within the branded vision.

CEM 156

CEM Customer Experience B2C Customer Loyalty 156

Aquire

DECEMBER 16, 2021

Customer loyalty taps into who we are — a central part of our humanity is our desire to build connections, after all. Customers want to be able to trust brands and feel comfortable in doing business with them. And companies themselves simply wouldn’t exist without loyal customers helping them grow and thrive.

Customer Loyalty 98

Customer Loyalty Social Media Omnichannel Customer Journey Map 98

ECXO

MAY 16, 2024

The customer-centric leader clarifies individual contributions to the customer experience In today’s competitive landscape, it is crucial for companies to ensure that every employee contributes to how customers perceive the organization’s products or services.

Touchpoint 207

Touchpoint Customer Journey Map Education CX 207

ECXO

JULY 26, 2023

Unleashing the Power of Real-Time Data: Enhancing Customer Understanding Article source: [link] In a recent article we talked about the widening gap in Europe in customer experience maturity. This level of personalisation increases customer satisfaction, loyalty and advocacy = sustained growth.

Predictive Analytics 296

Predictive Analytics Education CX Touchpoint 296

Shep Hyken

AUGUST 27, 2021

He writes about how customer experience can determine the lifeline of a business. It is the volume of customers that makes the difference to a considerable extent. Hence, customer satisfaction has become a very important factor for the sustainability of a business. Customer experience leads to customer satisfaction .

Customer Experience 136

Customer Experience Finance Touchpoint Customer Satisfaction 136

CX Accelerator

JULY 1, 2019

When you have a child on the Autism spectrum , you gain an unusual view of Customer Experience. Inclusive Design Redesigning the customer experience will require implementing inclusive design strategies. Inclusive CX posits that every individual has the right to full and equal participation in the customer experience.

Customer Experience 140

Customer Experience Customer Journey Map CX Education 140

Experience Investigators

AUGUST 20, 2024

Can sending an invoice actually enhance your customer relationship? Hear how to transform routine tasks into positive touchpoints and memorable experiences.

Touchpoint 72

Touchpoint Invoicing Customer Loyalty Customer Satisfaction 72

Experience Investigators

NOVEMBER 30, 2021

A Customer Persona — and especially a CX-focused one — can help paint an accurate picture of your customer and communicate that across your organization, empowering your employees and leading to better outcomes across the board. CX Personas are fictionalized archetypes representing your customer.

Customer Journey Map 133

Customer Journey Map Customer Experience Touchpoint CX 133

Retently

JULY 8, 2024

You’ve probably heard the saying, “Happy customers are the best marketing.” Well, Net Promoter Score (NPS) helps you get a handle on how your customers feel about your business. It’s a simple yet powerful tool that helps you measure customer loyalty and satisfaction. Why is it Important?

Touchpoint 78

Touchpoint NPS Net Promoter Score Actionable Insights 78

Lumoa

NOVEMBER 8, 2018

According to The State of the Customer Experience survey that we did earlier in 2018, all companies track customer experience using one or several of the 6 world-wide recognised KPIs: Net Promoter Score (NPS), Customer Satisfaction (CSAT), Churn rate, Retention rate, Customer Lifetime Value (CLV) or Customer Effort Score (CES).

Net Promoter Score 162

Net Promoter Score Customer Experience NPS Customer Satisfaction 162

Aquire

JULY 26, 2021

You need a mix of marketing strategies and innovative customer loyalty programs if you want to satisfy customers, increase customer engagement, and boost conversions. In recent years, customer loyalty programs have changed drastically, going digital, getting more effective, and offering unique experiences.

Customer Loyalty 98

Customer Loyalty Social Media Artificial Intelligence Innovation 98

Aquire

OCTOBER 6, 2021

Customer service vs. customer experience — is there really a difference? In a nutshell, customer service is just one part of the overall customer experience. Once you understand the differences between the two, it’s much easier to understand how they can work together to benefit your customers.

Customer Service 98

Customer Service Net Promoter Score Customer Experience Social Media 98

Zendesk

FEBRUARY 10, 2022

When it comes to optimizing the customer experience (CX) , your work is never really done. Customers who describe a company’s CX as “good” are 37% more likely to recommend it to others. While providing flawless customer experiences is a tall order, companies can set themselves apart by continually refining their CX.

Customer Experience 98

Customer Experience Unstructured Data Customer Journey Map Net Promoter Score 98

ECXO

SEPTEMBER 30, 2024

Harmonizing Success: How Sales Teams Can Collaborate with Internal Teams to Enhance Customer Experience The ongoing conflict between sales teams and internal departments can really mess up the customer experience, leading to mixed-up interactions and disappointed expectations.

Sales 156

Sales Customer Experience Innovation Customer Feedback 156

Ameyo Callversations

MARCH 31, 2022

Customer experience has become the buzzword for most businesses today. Statistically, 86% of the customers prefer to pay more for an improved customer experience. Therefore, not having a strategy to fulfill your customers’ expectations might deter growing your business. Higher customer retention: .

Customer Experience 122

Customer Experience Artificial Intelligence Omnichannel Social Media 122

Return Customer

JULY 24, 2019

By employing advanced customer support tools like live chat , you can correspond with consumers in real-time and resolve their issues instantly and provide them with frictionless customer experience. This is probably the reason why as many as 63% of customers would come back to a website that offers this feature.

Customer Loyalty 90

Customer Loyalty Sales Artificial Intelligence Customer Retention 90

Taylor Reach Group

MARCH 10, 2020

Over the past number of years, the customer experience (otherwise known as “CX”) has become a profession unto itself. Roles like Chief Customer Officer, Customer Experience Director, Manager, Customer Success have been popping up. Increasingly, brands understand the importance of the customer.

Customer Experience 123

Customer Experience Customer Journey Map Customer Retention NPS 123

Retently

AUGUST 13, 2024

Two of the most efficient tools businesses can use to measure customer happiness are the Customer Satisfaction Score (CSAT) and a newer Retently-born, but increasingly adopted metric called Customer Experience Score (XSAT). Understanding these differences can shape how you track and improve customer satisfaction.

Customer Experience 113

Customer Experience NPS Net Promoter Score Customer Satisfaction 113

Shep Hyken

SEPTEMBER 17, 2021

He offers five tips for brands to enhance the customer experience and in the process build brand loyalty. Getting and keeping a customer’s attention can be a challenge for companies in today’s competitive marketplace. And 54% in another study said the customer experience at most companies needs improvement. .

Customer Experience 95

Customer Experience Customer Loyalty Touchpoint 95

InteractionMetrics

MARCH 13, 2025

Sentiment analysis reveals the emotions your customers feelbut knowing how they feel is only useful if you know why they feel the emotion in the first place. If you want to improve customer experience, you need more than just emotional data. What Is Customer Sentiment Analysis?

Sentiment Analysis 52

Sentiment Analysis Customer Experience Machine Learning Social Media 52

Zendesk

NOVEMBER 1, 2021

How are customer success and customer experience different? Though they’re both customer-centric roles, customer success and customer experience teams perform distinct functions. What is the difference between customer success and customer experience? Customer success teams.

Customer Experience 98

Customer Experience Net Promoter Score Touchpoint CRM 98