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For our I’m in a Pickle feature on the podcast, Tina in New Zealand wrote to us because the engineering firm she works with thinks customerrelationships are a waste of time. She wants to know how to convince the engineers that customerrelationships are what get the customer strategy gears turning toward long-term success.
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Some customerrelationships are more difficult than others, for sure. However, there are other customerrelationships that have moved beyond difficult. The costs of the resources it takes to manage the many aspects of doing business with them has outgrown the revenue the generate. Please tell us how we are doing!
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I started Beyond Philosophy 20 years ago when CustomerExperience was the next big thing; the new concept that was going to change everything in business. The last big thing, CustomerRelationshipManagement (CRM), was old news. Now, in 2022, I see the next big thing: Customer Science.
Customer Science is a vital part of any organization’s future success with their customerexperience. The combination of AI, behavioral sciences, and data is a powerful way to gain insight into your customers behavior so you can provide a proactive and perfect experience for them. Complete this short survey.
If you’d like to read a bit more from Zhecho on emotional attachment being a key factor in customer-drive growth check out this article here. Key Ideas to Improve your CustomerExperience. It looks at the typical customer journey touchpoints and how much value do each of those drive. Please tell us how we are doing!
Verint helps the world’s most iconic brands build enduring customerrelationships by connecting work, data, and experiences across the enterprise. Verint’s Nancy Porte, VP Global CustomerExperience, CCXP, joins us in this episode to discuss the research. Hint: Customer Science is important here.).
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