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Customer Experience First, Business Strategy Second

Kerry Bodine

In a recent post , I lamented how many companies today focus on business strategy first and customer experience strategy second. They decide what they’re going to do—and, as an afterthought, make decisions about how they’ll deliver their products and services. But Hsieh never lost sight of the experience.

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AI is a marathon, not a sprint: Zendesk CEO Tom Eggemeier on the evolution of customer service

Zendesk

Tom Eggemeier knows a thing or two about customer experience. Long before he was the CEO of Zendesk, his grandparents operated a small grocery store in Covington, Kentucky. “They gave amazing, proactive, personalized customer service to the people that shopped in their store, and I remember being in there,” he says.

AI 69
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Q&A with Chatdesk: How to make the holiday season a CX success

Zendesk

Make sure marketing, fulfillment, and customer service agree on realistic expectations for the holiday season, and have a plan for how to handle “moments of truth” such as late deliveries. In addition, I love supporting Kentucky Basketball, UGA Football and Chelsea FC! Talk to your team about holiday protocols.