Remove Customer Experience Remove Customer Survey Remove Direct Marketing
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S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys

InteractionMetrics

For instance, read about my recent experience with Lowes. This is from a company that probably has a huge customer experience plan, team, and initiatives in place. Is it any surprise surveys have a bad name? Using the word “survey” in email subject lines is annoying. They are also part of the customer experience.

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How General Motors is Embedding Customer Experience, with Dave Mingle – CB013

Customer Bliss

In this episode, I’m talking with Dave Mingle, the General Director of Global Customer Experience Execution and Planning for General Motors. First, they needed to evaluate and establish the need for embedding customer experience. General Motors gets 100,000s of customer feedback points — surveys, etc.