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New York and California residents talk the most; Oklahoma and Kansas residents talk the least. The implications the Marchex research reveals for your Customerexperience are thought-provoking, to say the least. Every organization has customer groups. CustomerExperience improvement is always a moving target.
I now live in, you know, flyover state in Oklahoma City. That’s like examining customer behavior and saying, oh, let’s craft a customerexperience around what the customer cares about. So very, very quickly it became about the NPS score and if tangentially, the experience improves.
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