ECXO

OCTOBER 7, 2024

The Thrilling Journey of a Customer Experience Leader: The 10+1 list I often get asked about my job as a Customer Experience (CX) leader and what I do on a daily basis. But before I get into that, I want to talk about what it really means to be a Customer Experience (CX) leader.

Customer Experience 373

Customer Experience CX Innovation Artificial Intelligence 373

PeopleMetrics

JANUARY 23, 2025

When I wrote Listen or Die in 2017, I made the case that NPS is invaluable for understanding the overall health of your customer relationships, but its not enoughespecially in a transactional VoC survey. Instead, we can pinpoint exactly what needs to change to boost metrics like CSATand by extension, the entire customer experience.

NPS 118

NPS AI E-commerce CX 118

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. This article delves into how to define and execute a B2B CX strategy, offering practical insights on how to implement it at both local and global levels.

B2B 329

B2B Customer Experience Touchpoint CX 329

ECXO

MARCH 15, 2024

The 7 Sins of Customer Experience If you fancy watching a quick video summary of this article, click the link below and enjoy: The 7 Sins of CX Are you ready to discover some awesome strategies that can help you take your customers’ experience to the next level? The third sin is poor communication.

Customer Experience 289

Customer Experience VOC Net Promoter Score Innovation 289

eglobalis

SEPTEMBER 28, 2024

Take, for example, some small Toyota dealerships in Bavaria, Germany, where experiences have highlighted a significant gap in understanding customer experience, loyalty, and service excellence among some family-owned businesses. This erodes trust between the brand and the customer.

CX 433

CX Close the Loop Legal Transportation 433

ECXO

MARCH 21, 2023

Journey Map Your way to Customer Experience Maturity in Just 8 Steps + 12 with CX and EX Customer experience culture is a set of values, beliefs, and behaviors that a company adopts in order to create a customer-centric culture. Based on the company ‘’mindset’’ and approach.

Customer Experience Maturity Model 295

Customer Experience Maturity Model B2B CX Customer Experience 295

CX Accelerator

JULY 22, 2019

To find out the answers to these questions and more, it’s important to ask customers and listen to what their responses are. Alternatively, a more cost-effective VOC approach is to deliver web-based surveys through email, chat sessions, or text messages. Typically, a form designer creates web-based VOC surveys.

Contact Center 182

Contact Center VOC Net Promoter Score NPS 182

CX Accelerator

JUNE 8, 2020

Problems occur, however, when surveys become the only way we listen to customers — especially when you consider that a good survey response rate is in the realm of 20-30%. That means you never hear from 70-80% of customers. Check out this list of ten ideas, sure to spark some creativity for your voice of customer (VOC) program.

Social Media 345

Social Media VOC VOE Contact Center 345

CX Accelerator

OCTOBER 9, 2018

Breaking free from survey mentality with unstructured customer feedback. It’s hard to say exactly when or how it happened, but the phrase “Voice of the Customer” (VoC) has become nearly synonymous with survey process. When we consider today’s customer, and the methods by which they exercise their voice, we can do so much more.

VOC 160

VOC Unstructured Data Close the Loop Social Media 160

CX Accelerator

JULY 22, 2019

To find out the answers to these questions and more, it’s important to ask customers and listen to what their responses are. Fortunately, tools do exist that collect direct customer feedback, or Voice of Customer (VoC), which can give insight as to the level of service they received so operations can be enhanced.

VOC 174

VOC Contact Center Net Promoter Score Customer Satisfaction 174

PeopleMetrics

MARCH 11, 2025

A company investing in VoC clearly cares about the customer experiencebut if your survey looks like an afterthought, what message are you really sending? Remember, the survey experience IS part of the customer experience! Customers notice when a survey is slapped together with a generic, low-budget tool.

VOC 100

VOC AI Text Analytics Touchpoint 100

ECXO

APRIL 29, 2024

he European Customer Experience Organization (ECXO) is excited to announce our second episode of the series — Fast-Track CX ROI with 3 Levels of CX Improvement featuring our distinguished guest Lynn Hunsaker, CCO at ClearAction Continuum. Learn how you can start seeing CX ROI in just one day.

CX 194

CX VOC Innovation Start-ups 194

PeopleMetrics

FEBRUARY 4, 2025

When I first wrote Listen or Die , I outlined how organizations typically fall into one of three VoC phases: Building, Growth, or Optimization. No matter where you start, the goal remains the samecreating a VoC program that delivers actionable insights, improves customer experience, and drives business results.

VOC 62

VOC AI Text Analytics Touchpoint 62

ECXO

MAY 25, 2023

And We invite you to join the open-access CX Professional Business Network ECXO by registering through our website. How to effectively utilize existing customer information to improve your overall customer experience 3. Common mistakes to avoid when utilizing customer feedback to make informed business decisions 5.

VOC 156

VOC CX AI Customer Feedback 156

ECXO

JULY 10, 2024

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric.

Sentiment Analysis 374

Sentiment Analysis Customer Feedback NPS Net Promoter Score 374

ECXO

JUNE 9, 2024

Just Shut Up: Talking Less and Listening More for a Stellar Employee and Customer Experience In the bustling world of business, where words often flow faster than the coffee in the break room, there’s an underrated skill that can transform the way we interact with both employees and customers: the art of listening.

Customer Experience 374

Customer Experience Gaming Innovation Start-ups 374

PeopleMetrics

JUNE 4, 2019

Who are your customers? The answer to this question is key to creating a world-class VoC program. B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point.

VOC 122

VOC B2C B2B CEM 122

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. In CX, the same applies to CSAT, CES, and whatever.

NPS 424

NPS Customer Feedback Net Promoter Score B2C 424

PeopleMetrics

JUNE 29, 2020

In my last blog post , I wrote about how to build a VoC program depending on the maturity of your current program. Given the changes in customer expectations across all industries brought about by COVID-19, it is now essential that you rethink your VoC program with a “beginners mind.”. Now, your customers need to feel safe.

VOC 120

VOC CEM NPS Business Administration 120

CX Accelerator

AUGUST 19, 2019

If you’re running a CX program, you need a way of communicating your progress to your superiors and the broader organisation. what’s required is something that will break down the walls of the CX department allowing everyone in the business to see how the organisation is performing relative to customer expectations and its targets.

CX 182

CX Customer Journey Map Touchpoint VOC 182

CX Accelerator

AUGUST 19, 2019

If you’re running a CX program, you need a way of communicating your progress to your superiors and the broader organisation. what’s required is something that will break down the walls of the CX department allowing everyone in the business to see how the organisation is performing relative to customer expectations and its targets.

CX 182

CX Customer Journey Map Touchpoint VOC 182

Beyond Philosophy

OCTOBER 29, 2015

The VOC is the Key. First, that listening to the Voice of the Customer (VOC) is an important part of your brand strategy. Second, that incorporating what you hear in the VOC to your Customer Experience pays off for your bottom line, a.k.a. How are you listening to the VOC with your brand?

Customer Experience 154

Customer Experience VOC Education Voice of the Customer 154

PeopleMetrics

FEBRUARY 18, 2025

CX and market research professionals must decide which questions matter most and validate AI-generated logic to ensure accuracy and relevance. But even as AI takes on these tasks, the success of your VoC program still hinges on human expertise. Your Turn So, whats your experience? Your Turn So, whats your experience?

AI 104

AI VOC Engineering Customer Feedback 104

Customer Think

NOVEMBER 8, 2022

Over the last few years, the Voice of Customer (VoC) has become essential to customer experience (CX). Across all industries, companies use metrics such as the Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction Score (CSAT) and to […].

VOC 118

VOC Net Promoter Score CXM NPS 118

PeopleMetrics

JANUARY 16, 2025

In Lesson #3 of Listen or Die , I wrote about the power of Voice of the Customer (VoC) programs to act as a single source of truth for all customer feedback. The foundation of this integration is a VoC software platform! Example : A retail chain uses an AI-powered VoC platform to merge survey data with social reviews.

AI 71

AI VOC Sentiment Analysis E-commerce 71

PeopleMetrics

FEBRUARY 20, 2025

Touchpoint mapping has always been a critical step in building a great VoC program. It helps CX leaders identify the key interactions customers have with their company and prioritize where feedback is needed most. Real-Time Adaptation Customer journeys arent static. New touchpoints emerge, and customer expectations shift.

Touchpoint 62

Touchpoint AI VOC Social Media 62

eglobalis

OCTOBER 9, 2024

If you found this article helpful, feel free to share it and connect with me on LinkedIn My previous articles include: Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead – [link] Can you really make a choice?

Customer Feedback 486

Customer Feedback Compliance Innovation B2B 486

Beyond Philosophy

APRIL 17, 2015

Employee Experience and Customer Experience are linked. The Voice of the Customer (VOC) refers to the feedback you get regarding a Customer’s expectations and their experience with your organization. Engagement at an employee level is critical to creating a good Customer Experience.

VOE 148

VOE VOC CX CEM 148

CX Accelerator

JUNE 8, 2020

Problems occur, however, when surveys become the only way we listen to customers — especially when you consider that a good survey response rate is in the realm of 20-30%. That means you never hear from 70-80% of customers. Check out this list of ten ideas, sure to spark some creativity for your voice of customer (VOC) program.

Social Media 182

Social Media VOC VOE Contact Center 182

PeopleMetrics

FEBRUARY 20, 2019

Usually on a quarterly basis, they would utilize large telephone interviewing centers for a week or two, calling customers and asking about overall satisfaction levels (usually not most recent experiences). When VoC software platforms emerged, everything changed. Everyone Wins with VoC. Switching from CSAT to VoC.

VOC 94

VOC CEM Business Administration Machine Learning 94

ClearAction

APRIL 3, 2015

Why Customer Experience Excellence Requires HR Engagement. People are at the center of providing or receiving customer experiences. And it’s commonly accepted that engaged employees are a prerequisite to high-value, engaged customers. I’d like to see HR be an active contributor to the CX vision.

Customer Experience 121

Customer Experience VOE Scorecard Government 121

Beyond Philosophy

AUGUST 15, 2019

This oft-quoted line from Peter Drucker is more pertinent today than ever concerning Customer Experience strategy. Every marketer should measure their performance in Customer Experience to understand what drives value for customers. . We discussed measuring Customer Experience correctly in a recent podcast.

VOC 125

VOC Net Promoter Score CX NPS 125

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

PeopleMetrics

JANUARY 10, 2025

The 40 lessons in the book were designed to guide companies in building strong Voice of Customer (VoC) programs that deliver real results. And most importantly, how can we use AI to make our customer experiences better than ever? But without strong CX principles guiding us, those tools are just noise.

AI 71

AI VOC CX Innovation 71

Experience Investigators

JANUARY 5, 2022

Your company has surpassed its annual goals for customer retention, referrals, and satisfaction. C-level leadership is thrilled, and the customer experience program you helped develop was instrumental to this success. You started by defining what customer experience success meant to your organization. . Contextual.

Customer Experience 134

Customer Experience Customer Journey Map Close the Loop Voice of the Customer 134