Remove Customer Experience Remove CXM Remove Manufacturing
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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

eglobalis

This solution not only satisfied the original customer but also opened new possibilities for other businesses, making Salesforce’s platform even more versatile. Siemens (Germany) Siemens, a leader in industrial automation, received several requests from its manufacturing clients for improved real-time data analytics tools.

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How to Make Customer Experience Strategy Integral to Corporate Strategy

ClearAction

How to Make Customer Experience Strategy Integral to Corporate Strategy. Is customer experience management in your company (a) a subset of corporate strategy, (b) unrelated to corporate strategy, or (c) a determinant of corporate strategy? The money comes from customers. Why do companies succeed? Follow the money.

CXM 118
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Breaking Down Silos for Customer Experience Management

ClearAction

Breaking Down Silos for Customer Experience Management. Since customers see their experience as a horizontal series of steps (journey), are silos of experts across the company negatively affecting customer experience? For retailers, customer experience more than the store and the people.

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B2B Customer Experience: Do This, Not That

ClearAction

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? They’re important questions because customer scenarios differ in each case.

B2B 86
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Customer Experience for the Future: Context is King

ClearAction

Customer Experience for the Future: Context is King. Every job exists thanks to customer funding. As Peter Drucker said, “The customer is the foundation of a business, and keeps it in existence.” Context is one of five success factors described in my recent article, Customer Experience for the Future: 5 Keys.

CXM 83
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Customer Experience for the Future — Key #1: Context is King

ClearAction

Customer Experience for the Future — Key #1: Context is King Lynn Hunsaker. Every job exists thanks to customer funding. As Peter Drucker said, “The customer is the foundation of a business, and keeps it in existence.” And how many managerial decisions promote customer experience excellence?

CXM 71
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B2B Customer Experience Governance

ClearAction

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Built-in B2B Customer Experience Governance 1.