ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. In essence, customer experience is what makes the world go around!

CRM 66

CRM CEM Non-Profits Customer Experience 66

ClearAction

AUGUST 3, 2023

Customer Experience-Inspired Corporate Strategy Lynn Hunsaker Customer experience-inspired corporate strategy is rare, according to a recent poll in a strategic planning LinkedIn group. Re-think “ customer experience ” (CX) as brand integrity : delivering what you promised.

Customer Experience 62

Customer Experience Data Mining Non-Profits B2B 62

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. In essence, customer experience is what makes the world go around!

CRM 59

CRM CEM Non-Profits Customer Experience 59

ClearAction

JUNE 25, 2023

Is customer experience (1) a determinant or (2) a subset of corporate strategy, or (3) is it unrelated? Re-think “customer experience” as brand integrity : delivering what you promised. Further, customers are the source of salaries, budgets, and profits. Does this surprise you?

CX 62

CX Data Mining Non-Profits Invoicing 62

ClearAction

JULY 11, 2023

Customer Service is a Value Center (NOT a Cost/Profit Center!) Lynn Hunsaker Customer Service is NOT a cost center. Shift to modern thinking for Customer Service value truths in your current strategic planning. Customer Service rescues value from churning to competitors. 2) Stop Undervaluing Customer Service!

Customer Service 48

Customer Service Data Mining Non-Profits CXM 48

ClearAction

DECEMBER 5, 2023

Likewise, for financial growth from customer experience (CX), it’s best to focus on these 4 CX metrics: CX-inspired growth CX-inspired performance CX-inspired strategies CX-inspired efficiencies These 4 metrics synchronize your value proposition and what customers get. Does it cost you when a department is out of sync?

CX 62

CX Non-Profits Data Mining Start-ups 62