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Philadelphia area McDonald’s donate 100% of the income generated from coffee sales to a local youth homeless shelters. In nearby Delaware, McDonald’s owners across the state have a Coffee with a Cause program that uses 50% of the net coffee sales to support a charitable organization chosen in the area by owner/operators.
And I think if you play that out over the next decade, I think we’ll be looking back at their impact as it issues credit cards, point of sale systems. It might be a better customerexperience and user experience and actually better generally if it was productivity, but it would look like a reduction.
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