Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

B2B 49

B2B Customer Experience B2C NPS 49

Zendesk

FEBRUARY 14, 2022

In a business world where customer expectations are perpetually evolving, the customer experience plays an outsize role in whether a company succeeds or fails. This goes far beyond customer service, though that certainly plays a part in the customer experience. What is a customer experience transformation?

Customer Experience 52

Customer Experience Engineering Customer Feedback Customer Satisfaction 52

Aquire

JUNE 7, 2021

You may choose to involve your customer success team in pre-sales conversations, in which case they can guide future customers directly. Marketing may surface targeted content to individuals outside of the sales cycle that look like they are close to purchasing.

Customer Journey Map 98

Customer Journey Map Education Sales Start-ups 98