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How does customer experience pay? Check out your portfolio

Heart of the Customer

You would think that the return on customer experience is obvious. A better customer experience improves loyalty, and loyalty means you can spend more time serving customers than chasing new ones, resulting in cost savings. I love this report – it really shows the bottom-line impact of customer experience.

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What’s the customer experience focus for 2015?

Heart of the Customer

Yesterday, four of the CXPA’s CX experts spoke about the year in review, and what customer experience has in store for 2015. The post What’s the customer experience focus for 2015? appeared first on Heart of the Customer. Customer Experience Employee Engagement Resources Voice of the Customer'

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#CXDay – A Tale of Two Company Celebrations

Heart of the Customer

If you haven’t already planned out your CX Day, head on over to www.CXDay.org to learn all that the CXPA has planned for this celebration of those driving customer loyalty through an improved customer experience. Two Minnesota companies that are making a splash today are Wolters Kluwer and ShopHQ.

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Go analog to create customer empathy with a customer experience room

Heart of the Customer

The post Go analog to create customer empathy with a customer experience room appeared first on Heart of the Customer. Culture Customer Experience Voice of the Customer'

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Are you building a culture of customer experience? Or a failed ignition switch?

Heart of the Customer

If you don’t get the answer you expect, you probably need to put more culture change into your customer experience program. The post Are you building a culture of customer experience? appeared first on Heart of the Customer. Culture Customer Experience' Or a failed ignition switch?

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Celebrating #CXDay

Heart of the Customer

They have televisions throughout their offices, and for this day they focused exclusively on customer experience topics. Because this is also Customer Service week, the rest of the week they are focusing on service, with numerous activities designed to engage and recognize employees who work in Operations, including in the Call Center.

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6 Resources You Should Have for Customer Experience Moving Forward

Beyond Philosophy

So, the entire episode is general advice on how to implement these ideas to your Customer Experience on the cheap. First, we chose a principle, explain how it works, and then apply it to experiences. The Massive Importance of Memory in a Customer Experience. Memory is massively crucial for Customer Experiences.